Ever since Ford announced the Bronco would return back in 2017, values for the classic Broncos have skyrocketed. It’s not uncommon for clean first generation examples to go far into six figures. If you can find an expertly restored and modified version, the price can rival that of many European classics. This 1974 Ford Bronco is one of the most expensive we’ve seen yet, listed at $299,000 on Classic Cars. While that’s an astronomical number for a 46-year-old Ford SUV, it looks like it’s worth every penny.
This classic Ford Bronco is a frame-off restoration made by Velocity Restorations, a company specializing in Broncos from Pensacola, Florida. It’s painted in a bold PPG custom orange color with the fantastically retro white grille, roof and fender flares.
The powertrain, a 5.0 liter Coyote V8 crate engine from a Mustang GT, is arguably the most exciting part of this build. Power and torque figures are unlisted, but the standard Coyote crate engine makes 435 hp, which should be plenty. It should also sound great, with a 3 inch performance exhaust. The engine is hooked up to a 6 speed 6R80 manual transmission and sent to all four wheels through an Atlas II transfer case.
As with any Bronco, it should be a capable off-roader, if the next owner chooses to use it that way given the price. As for suspension, it’s got a 3.5 inch lift and long travel radius arms. Wheels are 17×9 inch Pacer Wheels wrapped in 35X12.50 BF Goodrich All-Terrain T/A K02 tires – a tire that’s available on the 2021 Bronco 2-Door and 4-Door. Braking is provided by Wilwood Racing discs at all four corners.
Velocity Restorations didn’t skimp on the interior, either. It’s been completely overhauled with air conditioning, custom black leather seats, a Kicker audio system with a Pioneer head unit and Dakota gauges. We especially like the wood steering wheel.
While near enough $300,000 is a big ask for a 1974 Ford Bronco, this restoration shows the pinnacle of where the classic off-roader market is going.