The 2021 Ford Bronco First Edition was so desirable that customers reserved all of them in just a few hours back in July. Then, Ford doubled the allotment of the new SUV from 3,500 units to 7,000 units, only to be met with the same rabid demand once again. Unfortunately, it’s unlikely that the automaker will increase the volume of the First Edition Bronco for a third time, which launches in the spring of 2021. And between then and now, Ford appears to be tweaking the content of the 2021 Bronco First Edition, and has freshly announced a new color: Lightning Blue.
On a scale of 1 to 💯, how good does the #FordBronco look in Lightning Blue?
Exclusively available to those who reserved a First Edition. pic.twitter.com/bDNIL7KnJB
— Ford Motor Company (@Ford) September 23, 2020
The Ford Bronco First Edition is a unique combination of Badlands mechanical bits, Outer Banks interior treatments, and the Wildtrak’s slick exterior touches, the Bronco First Edition is packed to the brim with the best content Ford is offering for the 2021 model year. Under the hood is that 2.7L EcoBoost V6 engine mated to a 10-speed automatic transmission, making 310 horsepower and 400 lb-ft of torque. That class-leading power is routed to the new advanced 4×4 system with automatic on-demand engagement, and the high-clearance suspension from the Badlands model. That system also features electronically locking differentials front and rear, while a standard front stabilizer bar can disconnect for more articulation on the trails. It’s also the only Bronco model that comes as standard with the Lux package. It’s loaded to the brim with content, and it’s currently unclear if it can be optioned with anything else, other than the 200+ accessories that will be available out of the gate.
With a starting price of $59,305 for the two door model, the 2021 Ford Bronco First Edition is a far step above the sub-$30,000 base model. It is exclusive to the United States market (sorry, Canada).