Shoppers interested in getting their hands on one of Ford’s re-incarnated Broncos will have a chance to secure their orders next week. Dealers were informed that order banks for the 2021 Ford Bronco would open in the afternoon of January 19, with proceedings starting in earnest on January 20. What that actually means though is that reservation holders will be able to confirm their order, finalize dealer selection, and agree on a selling price.
Order banks for the 2021 Ford Bronco were supposed to open in early December of last year but the automaker was forced to push that date back due to supplier-related issues stemming from the ongoing coronavirus pandemic. Speaking of the pandemic, Ford says the Bronco’s 2021 model year will be shorter than initially planned. As a result, dealerships will not receive excess stock outside of vehicles that were pre-ordered.
According to Ford, the priority is converting the 190,000 2021 Bronco reservations into orders. However, reservation holders who do not convert reservations into orders by March 19 will have their reservations converted into an order for the 2022 model year. Full-scale production of 2021 trucks is expected to begin in May at Ford’s Michigan Assembly Plant in Wayne, Michigan, the same plant where the Bronco was manufactured for 30 years before the model was discontinued. Trucks are expected to begin reaching customer hands by summer of this year.
Ford is still uncertain just how many 2021 Bronco SUVs will be produced, but the automaker has certainly sweetened the pot for anyone willing to wait until 2022. We already knew the option to pair the Sasquatch off-road package with the manual transmission won’t arrive until 2022, additionally, those who wait the extra model year can expect new roof options, paint colors, options, and special editions.
Along with announcing the opening of order banks, we were also treated to a full break down of the Bronco’s included content, along with a much-anticipated accessory list, including prices and availability. With its robust capabilities and exhaustive accessory list, Ford is looking for the Bronco to go tête-à-tête with the ever-popular Jeep Wrangler.