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Customers Will Have Until March 19 To Convert Their Reservations Into Orders

2021 Ford Bronco 2-Door Trail Rig
Photo copyright Manoli Katakis,

Shoppers interested in getting their hands on one of Ford’s re-incarnated Broncos will have a chance to secure their orders next week. Dealers were informed that order banks for the 2021 Ford Bronco would open in the afternoon of January 19, with proceedings starting in earnest on January 20. What that actually means though is that reservation holders will be able to confirm their order, finalize dealer selection, and agree on a selling price.

Thanks to The Bronco Nation, we can get a clear understanding of the adjusted Ford Bronco production timeline, ordering, and everything in between:

2021 Ford Bronco Production Ordering Timeline
image via Bronco Nation.

Order banks for the 2021 Ford Bronco were supposed to open in early December of last year but the automaker was forced to push that date back due to supplier-related issues stemming from the ongoing coronavirus pandemic. Speaking of the pandemic, Ford says the Bronco’s 2021 model year will be shorter than initially planned. As a result, dealerships will not receive excess stock outside of vehicles that were pre-ordered.

2021 Ford Bronco First Edition
Photo via Ford.

According to Ford, the priority is converting the 190,000 2021 Bronco reservations into orders. However, reservation holders who do not convert reservations into orders by March 19 will have their reservations converted into an order for the 2022 model year. Full-scale production of 2021 trucks is expected to begin in May at Ford’s Michigan Assembly Plant in Wayne, Michigan, the same plant where the Bronco was manufactured for 30 years before the model was discontinued. Trucks are expected to begin reaching customer hands by summer of this year.

Ford is still uncertain just how many 2021 Bronco SUVs will be produced, but the automaker has certainly sweetened the pot for anyone willing to wait until 2022. We already knew the option to pair the Sasquatch off-road package with the manual transmission won’t arrive until 2022, additionally, those who wait the extra model year can expect new roof options, paint colors, options, and special editions.

Along with announcing the opening of order banks, we were also treated to a full break down of the Bronco’s included content, along with a much-anticipated accessory list, including prices and availability. With its robust capabilities and exhaustive accessory list, Ford is looking for the Bronco to go tête-à-tête with the ever-popular Jeep Wrangler.

2021 Ford Bronco Wildtrak
2021 Ford Bronco Wildtrak

Written by Michael Accardi

Michael refuses to sit still, he's held multiple hands-on automotive jobs throughout his career. Along with being an investigative writer and accomplished photographer, Michael works for several motorsports organizations.

He was part of the Ford GT program at Multimatic, oversaw a fleet of Audi TCR race cars, has ziptied Lamborghini Super Trofeo cars back together, been over the wall in the Rolex 24, and worked in the cut-throat world of IndyCar.

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