Put simply, the F-150 is Ford’s most important product. It’s not only the best selling truck in America, but also the best selling vehicle in the nation, and has been for the past 43 years. Yet, Ford’s truck is the oldest of the Ram, Silverado and F-series trio, so Ford plans to keep their momentum going by releasing an all new 2021 Ford F-150 this year. Further proving its importance is a report from The Detroit Free Press that says despite Coronavirus factory shutdowns, Ford is still on track to deliver the new truck this year. Still, this is delayed from the original launch schedule.
It’s unclear when Ford planned to reveal the next generation F-150. Ford canceled a 2021 F-150 media briefing on April 29, so the truck could have been intended for a reveal then. More likely was a debut at the now canceled Detroit Auto Show.
FCA is said to be doing something similar to reveal the all new Jeep Grand Cherokee, updated Durango, Ram Rebel TRX and possibly a Wagoneer or Wrangler Mojave. Point is, Ford will definitely be revealing these models this summer, possibly together, at a standalone event. GMC, meanwhile, is looking for ways to reveal the Hummer EV that will be appropriate for such a truck.
The Detroit Free Press also reports Ford will restart production the week of May 18, like FCA, but the F-150 line will be shut down the weeks of October 12 and 19. Most likely, Ford will be re-tooling the factory for the all new 2021 F-150. With production presumably starting this fall, a summer reveal is imminent and deliveries should still be on track for 2020.
The 2021 Ford F-150 is a crucial product for Ford, so it’s easy to see why they are prioritizing its launch over anything else. The new truck is expected to be more of an evolutionary redesign, with styling changes and tech improvements. At launch, it will be available for the first time with a hybrid powertrain, while other engines on offer will stay the same. In a few years time, we will see the first even all-electric F-150 pickup truck.