The 2021 F-150 pickup truck may have been quickly overshadowed by the all-new 2021 Ford Bronco hype, but make no mistake; it’s by far the most important product Ford Motor Company will be launching in the near future. So with $42 billion of annual revenue at stake for the Dearborn, Michigan automaker, it’s imperative that they get the price right. And thanks to CarsDirect, we may have gotten an early look at the 2021 Ford F-150 price.
According to an order guide obtained by the consumer site, the 2021 Ford F-150 will start at $30,635 for the XL 4×2 Regular Cab. This includes destination and handling, and ultimately means the new F-150 just $195 more expensive than 13th-generation model. The new truck will slide in between the 2021 Chevy Silverado 4×2 Regular Cab Work Truck that starts at $30,095, and 2021 Ram 1500 Tradesman 4×2 Quad Cab that starts at $33,840.
Considering the new F-150 will have over 40 trims to choose from across multiple body styles, just about every upper-middle class consumer will find a truck to their liking. But say you went for the 2021 Ford F-150 Hybrid, which is available across all trim levels. But the price of the hybrid will vary based on the engine the trim level is starting with. CarsDirect says that the upgrading to the Powerboost Hybrid from a 3.3L V6 adds $4,495, and from the 2.7L EcoBoost V6, $3,300. But on trim levels starting with a 5.0L Coyote V8 or 3.5L EcoBoost V6, the hybrid system is just another $2,500.
If you wanted to know the pricing of higher end models such as the F-150 King Ranch, Platinum or Limited, buckle up. CarsDirect says that 2021 F-150 Limited 4×2 SuperCrew will start at $72,520 with destination, which is $3,090 more than before. Go for the 4×4 configuration, and the price tag swells to $75,945. Tack on the PowerBoost Hybrid powertrain, which adds $2,500, and pricing will reach as high as $78,445. Add a a bedliner ($595) and tonneau cover ($995) and you’re over $80,000, per the outlet. By comparison, a 2021 GMC Sierra Denali loaded to the gills with every option will come in just over $77,000 before burning more cash on sought-after accessories.
This is Lincoln Navigator and 2021 Cadillac Escalade money. But considering that more millionaires buying trucks than anything else, the 2021 Ford F-150 price strategy seems like a sound business decision to us.
The 2021 Ford F-150 is expected to launch as soon as this fall.