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They Just Had Their Best September In Retail Sales, Ever

Dodge Charger Challenger Smoke Show Color

It’s no secret that automotive sales got pummeled during the second quarter of 2020 due to the disruption of the novel coronavirus. But even then, some brands remained optimistic. For example, folks at Dodge claimed that sales would have been improved had there been more inventory for the brand (the pandemic forced automakers to shut down their plants). Since then, the market has shown signs of recovery, and both the Dodge Charger and Dodge Challenger have set new retail sales records for the month of September. Both muscle cars outsold the Ford Mustang in Q3 2020.

“We only publish total (quarterly) numbers. But if you look inside the numbers at true retail sales to real customers and not to rental car agencies, Charger and Challenger had the best September they’ve ever had in the history of the cars,” said Tim Kuniskis, head of FCA passenger cars, last week during  the reveal of the new Ricky Bobby-themed ‘Family Motto’ ad, which celebrates the brand’s recent JD Power quality awards.

2021 Dodge Challenger SRT Super Stock USA America Muscle Car
Image Via Dodge.

Below the surface of the Dodge Charger and Dodge Challenger nameplates, specific variants also set new retail sales records.

“It was also the best Hellcat month in like three years, and the best Scat Pack month in the history of the nameplate,” Kuniskis elaborated.

These sales milestones come just as Dodge is readying several updates to its lineup for the 2021 model year. These are highlighted by the 2021 Dodge Challenger SRT Super Stock – the quickest muscle car on the market, the 2021 Dodge Charger SRT Hellcat Redeye – the fastest sedan on the market, and the 2021 Dodge Durango SRT Hellcat, the world’s most powerful production SUV that will be more exclusive than even the legendary Dodge Demon.

“The cars are working, and it’s working because customers are gravitating to the spirit of the brand and the attitude of the brand,” said Kuniskis.

2021 Dodge Charger SRT Hellcat Redeye
2021 Dodge Charger SRT Hellcat Redeye. Image via Dodge.

Written by Manoli Katakis

Muscle Cars & Trucks was founded by Manoli Katakis - an automotive media veteran that has been covering the latest car news since 2009. His journalism has uncovered dozens of major product changes, updates, plans, and cancellations long before automakers were ready to make things official.

Some highlights over the years of his reporting include the uncovering of the Zora trademark before anybody else reported on the coming of a mid-engine Corvette, as well as the dead-accurate reporting of the coming of the Chevrolet Colorado ZR2, two years before it hit the market, and even before the debut of the concept vehicle. This type of reporting has immediately continued here, with reports of the original seventh-generation Camaro plans being shelved, as well as what's in store for the Chevrolet Silverado.

Some of his work can be found on massive automotive media outlets, such as Motor1. He also has been a guest on the 910AM Radio Station with Detroit News auto critic Henry Payne, as well as the enthusiast-oriented Camaro Show podcast.

Over the years, Manoli has interviewed various automotive industry titans, leaders, and people that make things happen otherwise. These include figureheads such as GM CEO Mary Barra, GM President Mark Reuss, automotive aftermarket icon Ken Lingenfelter, Dodge firebrand Tim Kuniskis, along with various chief engineers of vehicles such as the Ford F-150 & Mustang, Chevrolet Camaro & Corvette, and many more.

At MC&T, Manoli is taking his journalism expertise, deeply planted sources, driving abilities, and automotive industry knowledge to new levels, covering more vehicles and brands than ever before. This is the place where you will continue to read groundbreaking stories about American performance vehicles, pickup trucks, and sport utility vehicles. Here is where you’ll also read insights and quotes from various automotive subject matter experts on the latest relevant products, as well as some of the latest official news from their manufacturers.

Fun facts: he also once beat Corvette Racing driver Tommy Milner in an autocross with a Chevrolet Bolt EV. The biggest vehicle he’s ever driven is a John Deere mining truck. Besides a go-kart, the smallest vehicle he’s driven has been a Hyundai i10. He’s also spent time in the cockpit of various American performance vehicle icons, including the fifth-generation Chevrolet Camaro Z/28, Dodge Challenger Demon, and Ford Mustang GT350R. He has reviewed dozens of trucks, SUVs, and performance vehicles over the years.

One of his favorite new vehicles on the market today happens to be the Chevrolet Colorado ZR2 Bison. He is also a card carrying member of the Sports Car Club of America, and regularly participates in Detroit Region autocross events.

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