Did you know the Ford Bronco was popular in Iceland? It is, especially in the 1960’s when the first generation Broncos were brand new. Today’s Generation-six Ford Bronco has made landfall on the island of Iceland for the first time ever, this year. A 2021 Ford Bronco Badlands has actually been said to have roamed around the Nordic landscape being brought over by Bronco Nation who appears to be gearing up for a new video series showcasing the Bronco in Iceland.
According to Bronco Nation, the Ford Bronco was the very first fully-enclosed four-wheel drive machine to ever appear in Iceland, a welcome detail to an island with a frosty climate year round. Perhaps that’s what made it so popular, per capita the Bronco was sold to Iceland more than any other country and according to their Instagram teaser video, was the most popular vehicle in 1966 (the first year of Bronco).
It should be noted that Iceland only ever received first-generation Broncos from Ford Motor Company (pictured above). A total of 2,000 to be exact, many of which are still mainstays of families there. Good news for them, earlier this year, Ford announced that the sixth-generation Bronco would be made available to the European markets albeit in “strictly limited numbers” as soon as next year.
Five generations later, the Ford Bronco of today will undoubtedly make its mark on an island where off-road driving is a way of life. The terrain of Iceland includes deep snow, lava rock, grass fields, and river crossings to name a few. The Badlands Bronco will be right at home.
There seems to be an undying appreciation for Ford overseas. We’ve recently discovered the Ford Mustang Bullitt was more popular outside of the United States. We’ve also seen Vaughn Gittin Jr. tear up Faroe Islands (adjacent to Iceland) in his Mustang Mach-E 1400 video (a stunt that yielded little to no complaints from locals). Perhaps the Bronco will make its mark once again as most popular in the Nordic Island, provided Ford can build it.