At the beginning of 2020, Ford looked to have a fantastic year, with the much anticipated reveal of the Bronco SUV family, important next-gen F-150 and electric Mustang Mach-E. But unfortunately, Coronavirus hasn’t been kind to them. We all know the Bronco and Bronco Sport debuts have been delayed since the original April reveal date, and we also covered the recent delays to the 2021 F-150. Now, thanks to a report from Motor 1, we have official information from Ford on the delays for the Bronco and Mach-E.
Hau Thai-Tang, Ford’s Chief Product Development and Purchasing officer told analysts at Bank of America’s recent conference that delays to future products would be “commensurate” with Coronavirus shutdowns. This means Ford doesn’t expect its new products to be delayed any longer than factories were shut down, about three months.
Because of this, the Ford Bronco and Bronco Sport have been pushed back to hit dealerships in 2021. Ford didn’t provide any information on a reveal date or production start date. Still, we expect to see a reveal sometime this year. It’s not like the Bronco models haven’t been leaked already.
Next, the Mustang Mach-E has already been revealed, so it will come sooner than the Bronco. Ford originally planned for the vehicle to go on sale this fall, and that has been pushed to a production start date of November, presumably from an original September start. The electric SUV has received its 50,000 pre-orders, so it’s effectively sold out for 2020. This is certainly motivating Ford to get going on production.
While the all new 2021 Ford F-150 has been delayed, its not as significant as the other models. Even though it hasn’t been revealed yet, Ford is plotting an October production start date. The F-150 is Ford’s most profitable and important vehicle, so it makes sense the Blue Oval is prioritizing its launch over anything else. Fingers crossed everything goes to plan for Ford’s exciting new products.