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THE FORD MUSTANG MACH-E GAMBLE IS PAYING OFF

Ford Is The Second Bestselling Brand of Electric Vehicles Right Now

Ford Mustang Mach-E Ice White Electric SUV
Image copyright Steven Pham, Muscle Cars & Trucks

When Ford first announced the Mustang Mach-E, hardcore Mustang fans were outraged by the use of the name. But as Ford pulled the sheet off the seventh-generation S650 Mustang, which features zero electrification whatsoever, it’s clear that the Mach-E gamble has paid off, without the need to tamper a successful formula that has enthusiasts rallying around, as it will be the last V8 muscle car standing by the end of the decade. Why? Because it still comes down to corporate average fuel economy (CAFE) regulatory framework for automakers, and the success of the Mach-E leaves room for the fun things to stick around.

Ford Mustang Mach-E Gamble: Well Worth It

Ford CEO Jim Farley spoke with CNBC and stated that a big reason Ford is continuing with gas-powered Mustangs, while their competitors in the muscle car segment are transitioning to electrification, or complete removal from the market is, ironically, the success of the Mustang Mach-E. The all-electric crossover first went on sale in late 2020 and has actually outsold the gas-powered version during some months. While the Mach-E shares practically nothing with the gas-powered Mustang other than a name, it has led Ford to become the country’s second bestselling brand of EVs. The Ford F-150 Lightning also moving the needle, as well.

Ford Mustang Mach-E GT

That EV success has given the automaker more flexibility to carry forward with gas-powered models compared with rival automakers that have to chase electric vehicle sales and the regulatory emission credits awarded to them. Car makers are required to have a certain amount of regulatory credits each year. If a company can’t meet the target, it can buy the credits from other companies, such as Tesla, that have excess credits. Dodge has said such emission regulations are among the reasons it’s ending production of its gas-powered Charger and Challenger at the end of next year.

So, while the all-electric Ford Mustang Mach-E – aka “the Mustang truck” – started as an insult to some Mustang fans. It’s now the pony car’s saving grace and has allowed Ford to bring about an even more powerful and impressive Mustang amid the competition marking the next few years as the “end of an era.”

 

2024 S650 Ford Mustang GT Convertible Performance Pack muscle car Coyote V8
Image copyright Mattheus Pach, Muscle Cars & Trucks

Written by Zac Quinn

Zac's love for cars started at a young age, after seeing the popular Eleanor from Gone In 60 Seconds. From there, fascination and enthusiasm blossomed and to this day the Ford Mustang remains a favorite. His first job started out detailing cars, but also provided the opportunity to work on restoration including an 1968 Ford Mustang, Ford Firebird, and a C3 Corvette, though he left that job before further work and experience could be had. From there, he was a detailer at a car dealership before quitting that job to try and finish college.

Much of his free time while studying was spent watching YouTube videos regarding new cars, or off-roading. 4WD247 is a personal favorite channel which rekindled a dying flame in car enthusiasm, now tailored towards trucks and SUVs and the fun that can be had building up an overlanding rig, and going on adventures, though, that chapter remains unwritten for the time being.

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