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GMC VICE PRESIDENT PREDICTS HUMMER EV SUV WILL EVENTUALLY OUTSELL THE TRUCK

The Hummer EV Pickup Truck Is Launching First And Is More Powerful, While The SUV Plays In A Bigger Segment

2024 GMC Hummer EV SUV Edition 1
Image copyright Muscle Cars & Trucks.

A conscious decision was made to launch the pickup truck version of the GMC Hummer EV ahead of the SUV model first. The insights of which you can read all about in one of our exclusive interviews here. Yet despite the head start, GMC Executive Vice President Duncan Aldred believes that the Hummer EV SUV will have the last laugh.

GMC Hummer EV: Pickup Truck Versus SUV

“This was the source of much debate,” said Aldred during a virtual media Q&A, regarding which Hummer EV model to launch first. “We still expect the SUV will become the dominant seller.”

The Buick-GMC Vice President points it to the current overall industry sales mix in the US market.

“While trucks have grown (in sales) massively over the last 3-4 years, the SUV still remains the dominant portion of the industry. Steady state, the Hummer EV SUV will have the dominant side of that. But at the moment it’s about 70/30 in favor of truck.”

GMC Hummer EV Production GM Factory Zero Detroit-Hamtramck Assembly
Image via GM

While the SUV plays in a bigger sandbox, the Hummer EV pickup truck can deliver more power and range, due to its longer overall length, and its ability to pack more batteries beneath the floor. Case in point, the Hummer EV Edition 1 pickup truck has 1,000 horsepower. The SUV version packs 830 horsepower. Definitely not a fluctuation you see with engines versus body styles. The GMC Sierra and Yukon offer the same horsepower.

Regardless, Aldred believes that the total Hummer EV sales mix will eventually be “maybe somewhere in the region of 60/40 (in favor of SUV).” Aldred didn’t disclose a timeline on when he thinks the Hummer EV SUV would overtake the the truck in sales.

Lastly, Duncan Aldred noted that the GM Factory Zero plant is flexible enough to alternate between which model is demanded more. So at the end of the day, GMC will come out on top.

2023 2024 GMC Hummer EV Edition 1 SUV
Image copyright Muscle Cars & Trucks.

Though the official GMC website, customers could reserve the Hummer EV Edition 1, which starts at $112,595 USD. Coming with all of the bells and whistles, there aren’t many add-ons for this fully loaded electric pickup truck. However, there are over 200 accessories to choose from, and GMC had quite a few of these on display during the 2021 SEMA Show last month.

Beyond the Edition 1, other trim levels of the Hummer EV include the EV2 (priced at $79,995, available from Spring 2024), the Hummer EV2X (priced at $89,995, available from Spring 2023), and the Hummer EV3X (priced at $99,995, available Fall 2022).

The Hummer EV SUV will arrive in 2023 as a 2024 model year vehicle. The SUV Edition 1 with the Extreme Off Road Package will begin at $110,595 USD, while the base Edition 1 will come in at $105,595 USD. The EV3X SUV falls below that at $99,995 USD, then the middle-ground EV2X at $88,995 USD. The base EV2 SUV will arrive in Spring 2024 with 625 horsepower and will be priced from $79,995.

2022 GMC Hummer EV Edition 1 EV2 EV2x EV3x pickup truck price trim specs
Image via GM.

Written by Manoli Katakis

Detroit Region SCCA Member and founder of MC&T. Automotive Media Jedi Knight. Not yet the rank of Master.

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