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GMC VICE PRESIDENT PREDICTS HUMMER EV SUV WILL EVENTUALLY OUTSELL THE TRUCK

The Hummer EV Pickup Truck Is Launching First And Is More Powerful, While The SUV Plays In A Bigger Segment

2024 GMC Hummer EV SUV Edition 1
Image copyright Muscle Cars & Trucks.

A conscious decision was made to launch the pickup truck version of the GMC Hummer EV ahead of the SUV model first. The insights of which you can read all about in one of our exclusive interviews here. Yet despite the head start, GMC Executive Vice President Duncan Aldred believes that the Hummer EV SUV will have the last laugh.

GMC Hummer EV: Pickup Truck Versus SUV

“This was the source of much debate,” said Aldred during a virtual media Q&A, regarding which Hummer EV model to launch first. “We still expect the SUV will become the dominant seller.”

The Buick-GMC Vice President points it to the current overall industry sales mix in the US market.

“While trucks have grown (in sales) massively over the last 3-4 years, the SUV still remains the dominant portion of the industry. Steady state, the Hummer EV SUV will have the dominant side of that. But at the moment it’s about 70/30 in favor of truck.”

GMC Hummer EV Production GM Factory Zero Detroit-Hamtramck Assembly
Image via GM

While the SUV plays in a bigger sandbox, the Hummer EV pickup truck can deliver more power and range, due to its longer overall length, and its ability to pack more batteries beneath the floor. Case in point, the Hummer EV Edition 1 pickup truck has 1,000 horsepower. The SUV version packs 830 horsepower. Definitely not a fluctuation you see with engines versus body styles. The GMC Sierra and Yukon offer the same horsepower.

Regardless, Aldred believes that the total Hummer EV sales mix will eventually be “maybe somewhere in the region of 60/40 (in favor of SUV).” Aldred didn’t disclose a timeline on when he thinks the Hummer EV SUV would overtake the the truck in sales.

Lastly, Duncan Aldred noted that the GM Factory Zero plant is flexible enough to alternate between which model is demanded more. So at the end of the day, GMC will come out on top.

2023 2024 GMC Hummer EV Edition 1 SUV
Image copyright Muscle Cars & Trucks.

Though the official GMC website, customers could reserve the Hummer EV Edition 1, which starts at $112,595 USD. Coming with all of the bells and whistles, there aren’t many add-ons for this fully loaded electric pickup truck. However, there are over 200 accessories to choose from, and GMC had quite a few of these on display during the 2021 SEMA Show last month.

Beyond the Edition 1, other trim levels of the Hummer EV include the EV2 (priced at $79,995, available from Spring 2024), the Hummer EV2X (priced at $89,995, available from Spring 2023), and the Hummer EV3X (priced at $99,995, available Fall 2022).

The Hummer EV SUV will arrive in 2023 as a 2024 model year vehicle. The SUV Edition 1 with the Extreme Off Road Package will begin at $110,595 USD, while the base Edition 1 will come in at $105,595 USD. The EV3X SUV falls below that at $99,995 USD, then the middle-ground EV2X at $88,995 USD. The base EV2 SUV will arrive in Spring 2024 with 625 horsepower and will be priced from $79,995.

2022 GMC Hummer EV Edition 1 EV2 EV2x EV3x pickup truck price trim specs
Image via GM.

Written by Manoli Katakis

Muscle Cars & Trucks was founded by Manoli Katakis - an automotive media veteran that has been covering the latest car news since 2009. His journalism has uncovered dozens of major product changes, updates, plans, and cancellations long before automakers were ready to make things official.

Some highlights over the years of his reporting include the uncovering of the Zora trademark before anybody else reported on the coming of a mid-engine Corvette, as well as the dead-accurate reporting of the coming of the Chevrolet Colorado ZR2, two years before it hit the market, and even before the debut of the concept vehicle. This type of reporting has immediately continued here, with reports of the original seventh-generation Camaro plans being shelved, as well as what's in store for the Chevrolet Silverado.

Some of his work can be found on massive automotive media outlets, such as Motor1. He also has been a guest on the 910AM Radio Station with Detroit News auto critic Henry Payne, as well as the enthusiast-oriented Camaro Show podcast.

Over the years, Manoli has interviewed various automotive industry titans, leaders, and people that make things happen otherwise. These include figureheads such as GM CEO Mary Barra, GM President Mark Reuss, automotive aftermarket icon Ken Lingenfelter, Dodge firebrand Tim Kuniskis, along with various chief engineers of vehicles such as the Ford F-150 & Mustang, Chevrolet Camaro & Corvette, and many more.

At MC&T, Manoli is taking his journalism expertise, deeply planted sources, driving abilities, and automotive industry knowledge to new levels, covering more vehicles and brands than ever before. This is the place where you will continue to read groundbreaking stories about American performance vehicles, pickup trucks, and sport utility vehicles. Here is where you’ll also read insights and quotes from various automotive subject matter experts on the latest relevant products, as well as some of the latest official news from their manufacturers.

Fun facts: he also once beat Corvette Racing driver Tommy Milner in an autocross with a Chevrolet Bolt EV. The biggest vehicle he’s ever driven is a John Deere mining truck. Besides a go-kart, the smallest vehicle he’s driven has been a Hyundai i10. He’s also spent time in the cockpit of various American performance vehicle icons, including the fifth-generation Chevrolet Camaro Z/28, Dodge Challenger Demon, and Ford Mustang GT350R. He has reviewed dozens of trucks, SUVs, and performance vehicles over the years.

One of his favorite new vehicles on the market today happens to be the Chevrolet Colorado ZR2 Bison. He is also a card carrying member of the Sports Car Club of America, and regularly participates in Detroit Region autocross events.

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