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Vice President Duncan Aldred Shares A Few Details On How Big Red Plans On Big Sales Gains

Image via GMC

The GMC brand sold 482,437 vehicles in the United States in calendar year 2021, down 6.4 percent compared to 515,311 sales in 2020. And another 80,063 sales in Canada for last year, up 2.1 percent. But by 2030 or so, GMC Global Vice President Duncan Aldred and his team believe that the brand grow to one million annual sales – essentially double what we’re seeing today. And it will be done the only way GMC knows how: on the back of its popular, premium, profitable pickup trucks like the Sierra 1500 and Canyon, as well as its up-sized SUVs like the Yukon and Hummer EV SUV. Some will be electric, and some won’t be.

2022 GMC Sierra 1500 Ultimate AT4X
Image via GMC

Sticking To Principles

“Trucks are going to remain the cornerstone of the GMC brand,” said Aldred to MC&T. “It’s a fantastic segment, it’s a growing segment… and we’re a relatively small number of competitors in that segment when you compare it to, say, a compact SUV segment… there’s really only five or six (half-ton) pickup trucks and for heavy duty four pickup trucks.”

GMC Sierra EV The Next Big Debut

“We’ve got a great brand in the segment, very highly respected, and a great position in the ‘premium truck brand’, and great momentum,” said the GMC executive. “Most of our growth will come there, but obviously we’ve taken a big step into electrification with Hummer EV… and later this year we’re revealing the Sierra EV as well. There will be an expansion of the portfolio as we go through that surge.”

2024 GMC Hummer EV SUV Edition 1
Image copyright Muscle Cars & Trucks.

ICE And EV Harmony Through The Decade

“There will be a transition throughout the decade, building momentum, and really after 2025 gathering pace by 2030-2031,” said Aldred, eluding to an impending product expansion. “So it’s really important that if you want to remain a pretty high volume brand like GMC is you’ve got to play in both segments, and certainly during that transition phase. We’ll have great products in both segments progressively, and that will enable us to keep growing our core business.”

The most recent launch from GMC is the 2022 Sierra 1500 family, led by the top-shelf Sierra Denali Ultimate, as well as the go-anywhere Sierra AT4X. The former delivers on the highest levels of furnishings we’ve ever seen in a General Motors truck, while the AT4X would have little trouble following a Hummer EV into the wide open, rocky wilderness of the California desert. Stay tuned for more on these exciting products.

2023 2024 2025 2026 GMC Canyon AT4 AT4X Pickup Truck
Image via GMC

Written by Manoli Katakis

Muscle Cars & Trucks was founded by Manoli Katakis - an automotive media veteran that has been covering the latest car news since 2009. His journalism has uncovered dozens of major product changes, updates, plans, and cancellations long before automakers were ready to make things official.

Some highlights over the years of his reporting include the uncovering of the Zora trademark before anybody else reported on the coming of a mid-engine Corvette, as well as the dead-accurate reporting of the coming of the Chevrolet Colorado ZR2, two years before it hit the market, and even before the debut of the concept vehicle. This type of reporting has immediately continued here, with reports of the original seventh-generation Camaro plans being shelved, as well as what's in store for the Chevrolet Silverado.

Some of his work can be found on massive automotive media outlets, such as Motor1. He also has been a guest on the 910AM Radio Station with Detroit News auto critic Henry Payne, as well as the enthusiast-oriented Camaro Show podcast.

Over the years, Manoli has interviewed various automotive industry titans, leaders, and people that make things happen otherwise. These include figureheads such as GM CEO Mary Barra, GM President Mark Reuss, automotive aftermarket icon Ken Lingenfelter, Dodge firebrand Tim Kuniskis, along with various chief engineers of vehicles such as the Ford F-150 & Mustang, Chevrolet Camaro & Corvette, and many more.

At MC&T, Manoli is taking his journalism expertise, deeply planted sources, driving abilities, and automotive industry knowledge to new levels, covering more vehicles and brands than ever before. This is the place where you will continue to read groundbreaking stories about American performance vehicles, pickup trucks, and sport utility vehicles. Here is where you’ll also read insights and quotes from various automotive subject matter experts on the latest relevant products, as well as some of the latest official news from their manufacturers.

Fun facts: he also once beat Corvette Racing driver Tommy Milner in an autocross with a Chevrolet Bolt EV. The biggest vehicle he’s ever driven is a John Deere mining truck. Besides a go-kart, the smallest vehicle he’s driven has been a Hyundai i10. He’s also spent time in the cockpit of various American performance vehicle icons, including the fifth-generation Chevrolet Camaro Z/28, Dodge Challenger Demon, and Ford Mustang GT350R. He has reviewed dozens of trucks, SUVs, and performance vehicles over the years.

One of his favorite new vehicles on the market today happens to be the Chevrolet Colorado ZR2 Bison. He is also a card carrying member of the Sports Car Club of America, and regularly participates in Detroit Region autocross events.

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