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MUSCLE CAR SALES Q2 2020: TERRIBLE, AS EXPECTED

Things Are Still Bad

2020 Dodge Challenger Super Stock Hellcat Muscle Car
Dodge

The catastrophic trends observed at the end of Q1 2020 spilled well into Q2 2020 when it comes to muscle car sales in the US market. Unfortunately, the highly attractive offers that FCA, General Motors and Ford Motor Company announced could do little to move these discretionary vehicles off the lot. At the same time, with plants being closed for most of the quarter, vehicle supply was also likely affected. Despite this, all three automakers report stronger-than-expected sales at the end of May and into June. A recovery could be around the corner, but with COVID-19 cases once again on the rise, this fragile expectation is in danger of shattering.

2020 Chevrolet Camaro Shock and Steel Special Edition
Photo copyright MuscleCarsandTrucks.com

Chevrolet Camaro sales once again came in fourth place, with sales coming in just above half of what they were last year during the same time period. But it was the Dodge Charger that got hit the hardest, percentage-wise. Sales plummeted a full 53 percent in Q2, despite FCA’s full court press with Dodge Power Dollars and then 0 percent interest for 84 months thanks to the Drive Forward sales initiative. That said, the Charger still comfortably outsold its two-door stablemate, the Challenger. Finally, the Ford Mustang outsold the Camaro and Challenger, but it was not immune to the effects of COVID-19. Sales sank 27.3 percent, and that’s the least worst drop of the quarter.

Below is the up-to-the-minute breakdown of total Q2 2020 muscle car sales for the USA market, along with YTD updates and comparisons:

VEHICLEQ2 2019 SALESQ2 2020 SALESQ2 CHANGEYTD 2019 SALESYTD 2020 SALESYTD CHANGE
Chevrolet Camaro12,4336,675-46.3%24,51613,860-43.5%
Dodge Challenger15,2379,880-35%28,66822,018-23%
Dodge Charger24,43111,456-53%45,04630,084-33%
Ford Mustang21,62515,717-27.3%38,54233,786-12.3%
Total73,72643,728-41%136,77299,748-28%
2021 Ford Mustang Mach-1
Photo via Ford.

Written by Manoli Katakis

Muscle Cars & Trucks was founded by Manoli Katakis - an automotive media veteran that has been covering the latest car news since 2009. His journalism has uncovered dozens of major product changes, updates, plans, and cancellations long before automakers were ready to make things official.

Some highlights over the years of his reporting include the uncovering of the Zora trademark before anybody else reported on the coming of a mid-engine Corvette, as well as the dead-accurate reporting of the coming of the Chevrolet Colorado ZR2, two years before it hit the market, and even before the debut of the concept vehicle. This type of reporting has immediately continued here, with reports of the original seventh-generation Camaro plans being shelved, as well as what's in store for the Chevrolet Silverado.

Some of his work can be found on massive automotive media outlets, such as Motor1. He also has been a guest on the 910AM Radio Station with Detroit News auto critic Henry Payne, as well as the enthusiast-oriented Camaro Show podcast.

Over the years, Manoli has interviewed various automotive industry titans, leaders, and people that make things happen otherwise. These include figureheads such as GM CEO Mary Barra, GM President Mark Reuss, automotive aftermarket icon Ken Lingenfelter, Dodge firebrand Tim Kuniskis, along with various chief engineers of vehicles such as the Ford F-150 & Mustang, Chevrolet Camaro & Corvette, and many more.

At MC&T, Manoli is taking his journalism expertise, deeply planted sources, driving abilities, and automotive industry knowledge to new levels, covering more vehicles and brands than ever before. This is the place where you will continue to read groundbreaking stories about American performance vehicles, pickup trucks, and sport utility vehicles. Here is where you’ll also read insights and quotes from various automotive subject matter experts on the latest relevant products, as well as some of the latest official news from their manufacturers.

Fun facts: he also once beat Corvette Racing driver Tommy Milner in an autocross with a Chevrolet Bolt EV. The biggest vehicle he’s ever driven is a John Deere mining truck. Besides a go-kart, the smallest vehicle he’s driven has been a Hyundai i10. He’s also spent time in the cockpit of various American performance vehicle icons, including the fifth-generation Chevrolet Camaro Z/28, Dodge Challenger Demon, and Ford Mustang GT350R. He has reviewed dozens of trucks, SUVs, and performance vehicles over the years.

One of his favorite new vehicles on the market today happens to be the Chevrolet Colorado ZR2 Bison. He is also a card carrying member of the Sports Car Club of America, and regularly participates in Detroit Region autocross events.

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