MUSCLE CAR SALES Q2 2020: TERRIBLE, AS EXPECTED

Things Are Still Bad

2021 Dodge Challenger Super Stock Hellcat Muscle Car
Dodge

The catastrophic trends observed at the end of Q1 2020 spilled well into Q2 2020 when it comes to muscle car sales in the US market. Unfortunately, the highly attractive offers that FCA, General Motors and Ford Motor Company announced could do little to move these discretionary vehicles off the lot. At the same time, with plants being closed for most of the quarter, vehicle supply was also likely affected. Despite this, all three automakers report stronger-than-expected sales at the end of May and into June. A recovery could be around the corner, but with COVID-19 cases once again on the rise, this fragile expectation is in danger of shattering.

2020 Chevrolet Camaro Shock and Steel Special Edition
Photo copyright MuscleCarsandTrucks.com

Chevrolet Camaro sales once again came in fourth place, with sales coming in just above half of what they were last year during the same time period. But it was the Dodge Charger that got hit the hardest, percentage-wise. Sales plummeted a full 53 percent in Q2, despite FCA’s full court press with Dodge Power Dollars and then 0 percent interest for 84 months thanks to the Drive Forward sales initiative. That said, the Charger still comfortably outsold its two-door stablemate, the Challenger. Finally, the Ford Mustang outsold the Camaro and Challenger, but it was not immune to the effects of COVID-19. Sales sank 27.3 percent, and that’s the least worst drop of the quarter.

Below is the up-to-the-minute breakdown of total Q2 2020 muscle car sales for the USA market, along with YTD updates and comparisons:

VEHICLEQ2 2019 SALESQ2 2020 SALESQ2 CHANGEYTD 2019 SALESYTD 2020 SALESYTD CHANGE
Chevrolet Camaro12,4336,675-46.3%24,51613,860-43.5%
Dodge Challenger15,2379,880-35%28,66822,018-23%
Dodge Charger24,43111,456-53%45,04630,084-33%
Ford Mustang21,62515,717-27.3%38,54233,786-12.3%
Total73,72643,728-41%136,77299,748-28%
2021 Ford Mustang Mach-1
Photo via Ford.

Written by Manoli Katakis

Detroit Region SCCA Member and founder of MC&T. Automotive Media Jedi Knight. Not yet the rank of Master.

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