Over the weekend, Mustang Club of America President Steve Prewitt took to Facebook to endorse the new Mustang Mach-E to the members of the club’s page. It is important to note that within this Facebook post, Prewitt did acknowledge that the post was an advertisement for the upcoming electric crossover, which may help to frame the author’s comments. There is no doubt that the MCA (or Ford) wanted to cut through the noise of discontent coming from the die-hards, which is exactly why running a legit ad for the product they are upset about seems counterproductive. Perhaps worse yet, Prewitt even went as far to compare the Mach-E to a number of Mustang models from the pony car’s 55 year history.
“The Mustang Mach-E is the next step in defining a new addition to the family just as was the fastback in 1965, the MACH 1 and BOSS 302 in 1969 and 70, the Mustang II in 1974, the Fox Body in 1979, the SN95 in 1994, the Bullitt edition cars and on and on,” said Prewitt in the Facebook post in question.
The problem with this comparison is the simple fact that the Mach-E is a very different proposition than the special edition or generational Mustang models Prewitt pointed to, and fans know this. Since 1964, the Ford Mustang nameplate has represented a two-door coupe with sporty intentions, but it has also represented an attainable dream car for many people. Sure the Mustang II was a steaming pile of a malaise era car, but it never broke away from the formula in such a radical way.
Ford has said recently that they chose to use the Mustang name for the Mach-E because it was going to force them to make a car worthy of that nameplate. With that in mind, the Mach-E does appear to be a very interesting proposition in the electric car market because of its “Mustang-ness”. Ford says it will offer a range of models with varying performance levels, which will include the 459-horsepower Mach-E GT and even a Shelby variant. The Mach-E will also offer anywhere from 210-300 miles of range depending on trim, powertrain, and drive type configuration.
But Ford will also have to understand that those who are most loyal to the pony nameplate don’t want this car to be a Mustang necessarily. Muscle car fans are already worried about the future of the vehicles that we love, and seeing what might be the most iconic muscle car reborn as an electric crossover might have been a bit much a bit too soon.