The automotive industry is going a bit crazy with the recent launch edition or first edition trend, but we aren’t complaining. The Ford Bronco First Edition is arguably the best in the lineup, but the boost in production numbers made it a little too common. The wonderfully wild 2021 Ram TRX Launch Edition aims to be the best TRX with a properly low 702 unit run of trucks, commemorating the 702 rampaging horses under the hood.
Apart from just being a limited edition, the Launch Edition gets a number of exclusive design features and packages all rolled into one. It’s only available in Anvil Gray, and only the Launch Edition TRX comes in that color. If you see Anvil Gray, you know you’re looking at a very rare tuck. The rest of the exterior design is is pure TRX, complimented by beadlock capable wheels and bodyside graphics.
Also exclusive to the 2021 Ram TRX Launch Edition is a special red and brushed aluminum badge, identifying it as the Launch Edition. Plus, owners can make sure their passengers remember you got the limited edition model when you rocket them from 0-60 in just 4.5 seconds. That shouldn’t be possible in such a massive truck, yet here we are.
Unsurprisingly, the Launch Edition comes fully loaded. It’s fitted as standard with the TRX Level 2 trim package, which comes fully loaded with all of the TR1 features, plus memory seats and mirrors, remote start, parking sensors, power tailgate, wireless charging pad, and more. It also adds carbon fiber interior trim with the color accent package, head-up display, dual pane panoramic sunroof and a 19 speaker Harman Kardon premium sound system.
The rest of the Ram TRX Launch Edition is just like the regular TRX, which is no bad thing. That means a 702 hp Hellcat V8, advanced suspension and 4×4, and oversized air filter to keep out unwanted dust particulates, multiple off-road driving modes, and more goodies to make it the ultimate off-road pickup.
Pricing hasn’t been announced for either the standard Ram TRX or exclusive Launch Edition model, but expect the Launch edition to carry a premium from all of it’s features, exclusive design touches, and overall rarity. If you want the best TRX, the Launch Edition is for you.