The first two generations of Ford F-150 Raptor had it easy. It was the only truly serious off-road truck with big power, and a Baja focus. But with the new, third generation 2021 Ford F-150 Raptor, its market monopoly is not only gone, but in many ways overshadowed by the new kid on the block. That, of course, is the 2021 Ram 1500 TRX, which makes the V6 powered Raptor feel a little wimpy compared to its own 702 hp Hellcat V8.
That’s why Ford is prepping a Raptor R for next year, while Ram may soon launch a non-supercharged TRX to attack the base Raptor at its lower price point. But these two trucks are not here yet, and it gives Ram time to constantly remind the market that the TRX has more power while it’s competing against the standard 2021 Ford F-150 Raptor.
Rather unsurprisingly, Ram was quick to take advantage of its, uh, advantage. On the same day the 2021 Ford F-150 Raptor was revealed, Ram launched a new advertisement describing all the exclusive features of the TRX. Check it out below:
The video, as you’ll have seen, is more than Ram listing the features the Raptor doesn’t have. The whole premise is that Ram didn’t just push things to the edge with the TRX, but went over it. They did what was expected of an F-150 Raptor competitor, and then some.
However Ford, being in this space for much longer than Ram, knew it had to deliver on other elements besides what’s under the hood. The new five-link rear coil suspension and optional 37-inch tires are examples of this.
The ad even references that upcoming Raptor R, which is all but guaranteed to be powered by Ford’s Predator V8. They say, “there’s no doubt others will try to follow, but we will always go farther.”
Perhaps a Ram TRX Redeye would be the next leapfrog move in staying ahead in the horsepower wars?
This is also the second trolling tactic that Ram has taken to the 2021 Ford F-150 Raptor in the past few days. Before the reveal, Ram replied to Ford’s Twitter account, telling them to “Pop the hood” of their Raptor. Point is, the TRX has a V8, the Raptor doesn’t, and Ram doesn’t want anyone to forget that.
But as the fans get caught up in comparing specs and claiming super truck superiority, can we just take a moment to be happy that both of these trucks exist in the first place?