Zac Quinn 
Everyone was excited when it was revealed that the thrilling new 2024 Ford Mustang was finally shipping out to dealerships. However, we also knew markups would likely be on the way and prepared to hit customers pretty hard, but how hard? We all would like to be optimistic, but reality says if a dealership can snag some extra cash from eager customers who have placed orders for the new muscle car, they will.
How Much Are People Paying For A 2024 Ford Mustang?
According to Carscoops, there are already countless examples of the 2024 Ford Mustang getting hit with markups ranging from $5,000 to $10,000. For instance, in Glockner South Point Ford in Ohio, a Mustang Dark Horse went from $61,065 to $66,065. At Feyer Ford of Edenton, the Dark Horse is set to cost a customer an extra $10,000, bringing the MSRP from $68,595 to $78,595. As we already reported, the Dark Horse will have limited availability this year. But this comes with frequent updates to the Build & Price tool over the last couple of months, bumping the price from $59,270 to $63,265.
The Dark Horse isn’t the only Ford Mustang getting hit with markups, as South Carolina’s Classic Ford of Columbia has a Mustang GT Premium listed for $61,250 despite having a sticker price of $58,750. Customers already have to shell out a hefty sum of money to try and get payments down, thanks to the ridiculous interest rates that have cropped up over the year. Add the dealership markups, which will inevitably get higher than $10,000, and we have eager customers who can’t afford the car they ordered.
Luckily, not all dealerships are marking up the price of the 2024 Ford Mustang, as some are selling for the MSRP or are at least smart enough not to advertise huge markups online. There are some honest dealerships out there; it just takes a bit of work to find them, and that’s certainly what we recommend for anyone looking to purchase a 2024 Ford Mustang or any other new car.
