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Without Much Competition, The V8-Powered Mustangs Are Now $250 More

2024 S650 Ford Mustang GT Convertible Performance Pack muscle car Coyote V8
Image copyright Mattheus Pach, Muscle Cars & Trucks

The S650 Ford Mustang is, on all accounts, an endangered breed. With the Chevrolet Camaro, LX Dodge Charger, and LX Dodge Challenger all driving off to the Great Big Highway In The Sky, the Mustang is the last V8-muscle car standing (which we warned you would happen back in 2020). Yet while the muscle car market is all but extinct, that also means that Ford has a de facto monopoly on the segment. And with monopoly comes price increases, always. With that being the case, Ford has recently sent a bulletin to dealerships detailing that the GT and Dark Horse models will receive a $215 increase to their overall MSRP.

What Is The Latest 2024 Ford Mustang Price?

According to Cars Direct, the price change took effect on December 15th, 2023. With the price increase, the 2024 Ford Mustang GT now starts at $44,305, including the destination fee, while the GT Premium has a starting price of $48,825. As for the 2024 Dark Horse, the MSRP is now $61,080, while the Dark Horse Premium starts at $65,075. Luckily, Ford has added price protection for shoppers on “Firm 2024 model fleet, retail, and demonstrator orders signed and dated on or before December 14th, 2023, and received by Ford Motor Company on or before December 20th, 2023.” For the rest of us, we’re stuck with a slight increase in the overall cost of the newest addition to the Mustang family.

S650 2024 Ford Mustang GT Fourth Generation Coyote V8 Dual Throttle Bodies
Image via Ford Motor Company

Thanks to the price increase, the Dark Horse is a $16,775 upgrade over the Mustang GT. If you’re considering getting a premium, the Dark Horse Premium is a $16,250 upgrade over the GT premium. There’s no apparent reason why Ford decided to raise the pricing on its V8-powered Mustangs, and plenty of speculations can be had about it. Such as inflation, emissions, or even the fact that the Ford Mustang is now the last V8-powered muscle car still in production.

With the death of the Chevrolet Camaro and the Dodge Challenger (and Charger with a V8), the Mustang is now the last eight-cylinder pony car on the market. Since Ford now dominates the now-empty segment, it gives them free rein to price the Mustang however they want without worrying about competitors. Luckily, $215 is a lot better than what the price hike could have been, and we can’t imagine it’ll deter any buyers from getting their hands on one of these exquisite machines.

S650 Ford Mustang 2024 GT Dark Horse Coyote V8 Detroit Auto Show Stampede Reveal
Image copyright Mattheus Pach, Muscle Cars & Trucks

Written by Zac Quinn

Zac's love for cars started at a young age, after seeing the popular Eleanor from Gone In 60 Seconds. From there, fascination and enthusiasm blossomed and to this day the Ford Mustang remains a favorite. His first job started out detailing cars, but also provided the opportunity to work on restoration including an 1968 Ford Mustang, Pontiac Firebird, and a C3 Corvette, though he left that job before further work and experience could be had. From there, he was a detailer at a car dealership before quitting that job to try and finish college.

Much of his free time while studying was spent watching YouTube videos regarding new cars, or off-roading. 4WD247 is a personal favorite channel which rekindled a dying flame in car enthusiasm, now tailored towards trucks and SUVs and the fun that can be had building up an overlanding rig, and going on adventures, though, that chapter remains unwritten for the time being.

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