The S650 Ford Mustang is, on all accounts, an endangered breed. With the Chevrolet Camaro, LX Dodge Charger, and LX Dodge Challenger all driving off to the Great Big Highway In The Sky, the Mustang is the last V8-muscle car standing (which we warned you would happen back in 2020). Yet while the muscle car market is all but extinct, that also means that Ford has a de facto monopoly on the segment. And with monopoly comes price increases, always. With that being the case, Ford has recently sent a bulletin to dealerships detailing that the GT and Dark Horse models will receive a $215 increase to their overall MSRP.
What Is The Latest 2024 Ford Mustang Price?
According to Cars Direct, the price change took effect on December 15th, 2023. With the price increase, the 2024 Ford Mustang GT now starts at $44,305, including the destination fee, while the GT Premium has a starting price of $48,825. As for the 2024 Dark Horse, the MSRP is now $61,080, while the Dark Horse Premium starts at $65,075. Luckily, Ford has added price protection for shoppers on “Firm 2024 model fleet, retail, and demonstrator orders signed and dated on or before December 14th, 2023, and received by Ford Motor Company on or before December 20th, 2023.” For the rest of us, we’re stuck with a slight increase in the overall cost of the newest addition to the Mustang family.
Thanks to the price increase, the Dark Horse is a $16,775 upgrade over the Mustang GT. If you’re considering getting a premium, the Dark Horse Premium is a $16,250 upgrade over the GT premium. There’s no apparent reason why Ford decided to raise the pricing on its V8-powered Mustangs, and plenty of speculations can be had about it. Such as inflation, emissions, or even the fact that the Ford Mustang is now the last V8-powered muscle car still in production.
With the death of the Chevrolet Camaro and the Dodge Challenger (and Charger with a V8), the Mustang is now the last eight-cylinder pony car on the market. Since Ford now dominates the now-empty segment, it gives them free rein to price the Mustang however they want without worrying about competitors. Luckily, $215 is a lot better than what the price hike could have been, and we can’t imagine it’ll deter any buyers from getting their hands on one of these exquisite machines.