Zac Quinn 
It seems Cadillac has come back to its senses following an announcement by Global Vice President John Roth revealing that both electric and combustion cars “will coexist for a number of years.“ In other words, the previous set course for the brand to be 100 percent electric by 2030 is no longer in the picture, though a clear timeline for how long Cadillac will continue to offer ICE vehicles remains to be seen, but this does likely mean that some of its most standout products, such as the Cadillac Escalade-V and CT5-V Blackwing, will likely see next-generation versions firing on all cylinders.
The automotive industry is constantly changing as consumer interests change. Not too long ago, consumers were obsessed with sedans, which eventually evolved into SUVs, and it should be pretty clear by now that while EV sales aren’t doing poorly, the take rate isn’t what the industry originally predicted, thanks to several factors such as charging infrastructure and price going against the segment. This is why Ford has reduced the production of its EVs, GM has slowed down its plans to move into electrification and is now looking into adding more PHEVs to its lineup, and Cadillac has altered its course.
According to The Detroit Free Press, Roth stated that the company wants to ensure customers have “the luxury of choice” for its products, which is why Cadillac will offer a full lineup of electric models by 2030 that hasn’t changed. But Internal Combustion Engine options will continue to be part of the table as well; whether they’re dedicated ICE or PHEV options remains to be seen, but customers won’t have to worry about the stresses that come with limitations to battery range and finding a reliable charging station for it.
The Lyriq is the only EV in Cadillac’s lineup that people can currently buy for a starting price of $58,590, with several more on the way. The massive Cadillac Escalade IQ is expected to be available later this year at a price of around $130,000 USD. Next is the $340,000 Celestiq, a limited-production halo vehicle set to go against the likes of the Rolls-Royce and Bentley. Finally, the Optiq and Vistiq will come at some point in the future, though there’s no confirmed date yet. EVs aside, Cadillac has come back to reality, and this decision could save the brand from a disaster waiting to happen.
