Ford has really stepped up their efforts in trying to get people to buy into the Mustang Mach-E. Over the past few weeks they’ve shown us what their engineers are capable of with the Mach-E 1400, and just yesterday we were given some performance metrics for the electric crossover. However, a new report from the Mach-E Forum states that Ford Motor Company is slashing the price tag of the electric SUV across several different trim levels.
The EV segment might only account for a very small portion of total vehicles sales, but that is rapidly changing. Political pressure from around the globe and even here in the U.S. has seen the rise of stricter emissions regulations. As more and more automakers begin to roll out battery-powered offerings, they are going to have to fight market pressures to keep them competitive. That is exactly what Ford has done with the Mach-E, as competitors like VW are beginning to release affordable EV options.
The Mustang Mach-E Premium models will reportedly receive a price reduction of $3,000, bringing the MSRP down to $47,000 in RWD spec and $49,700 for the AWD model. The California Route 1 trim will now cost $49,800, which is a reduction of $2,000. All other non-GT Mach-E models will see their prices cut by a total of $1,000. There is no word at this point to suggest that the GT will receive a price cut of its own when it hits the market next year. When asked about the discount, Ford told our colleagues at RoadShow that value has always been a part of the Mustang Brand, reiterating the statement made by the online forum.
Mustang Mach-E buyers can expect a message to arrive in their email inbox today, which will explain this price cut in detail. While it’s not very common for an automaker to adjust the price of a vehicle before it’s even gone on sale, we’re sure that buyers won’t be upset by the change.