The Ford Motor Company was founded by Henry Ford and incorporated on June 16, 1903. It is the oldest continuous automobile manufacturer in the United States, while also holding the largest manufacturing footprint in the United States. It is the second largest automaker in the United States in terms of employees and sales behind General Motors, and fifth largest in the world. Here we will focus on Ford Motor Company’s extensive portfolio of muscle cars, pickup trucks, and utility vehicles over its storied history. Today, Ford Motor Company categorizes these vehicles that remain in production as its “Icon” products. They are currently the Ford Mustang, the Ford Bronco family, the Ford F-Series, as well as the Ford Maverick.
Among the Ford Icons is a subgroup of vehicles referred to as “enthusiast” vehicles. As such, the automaker has established a unique group of communications and marketing teams in charge of these vehicles. This can be considered as an acknowledgement that F-150, Bronco and Mustang customers see significant overlap, as exclusive MC&T reporting has eluded to.
Ford Motor Company – known for putting the world on wheels with the assembly line process and the Model T – has made several historic achievements over its 119+ years in business. For example, the pony car segment was effectively invented with the launch of the original Mustang in 1964, and today the Mustang is the best selling sports car in the world. Meanwhile, the “4-wheel-drive sports car” came into light with the original Bronco. In addition to launching these now-icons, the Ford F-Series continues to be the breadwinning pickup truck of America and the company itself. The F-Series has now been America’s best selling truck for 45 straight years, and owns roughly 40 percent of all gasoline-powered commercial vehicle sales in the United States. Looking ahead as regulations push the auto industry into electric vehicles, Ford will continue to leverage its legacy vehicles to attract new customers while actively working to retain existing ones. This has led to the creation of the Ford Blue and Ford Model e business divisions.
Ford Blue And Ford Model e Divisions
In March of 2022, Ford Motor Company announced a strategy for future success by creating distinct combustion engine vehicle business within the company known as Ford Blue. Meanwhile, the newly formed “Model e” division focused purely on electric vehicles.
The automaker describes Ford Blue’s mission “to deliver a more profitable and vibrant ICE business, strengthen our successful and iconic vehicle families and earn greater loyalty by delivering incredible service and experiences. It’s about harnessing a century of hardware mastery to help build the future. This team will be hellbent on delivering leading quality, attacking waste in every corner of the business, maximizing cash flow and optimizing our industrial footprint.”
The vehicles in Ford Blue include the Mustang, Bronco, F-150, Ranger, Maverick, Explorer, Expedition, and Bronco Sport.
Ford Model e is described as the company’s “center of innovation and growth, a team of the world’s best software, electrical and automotive talent turned loose to create truly incredible electric vehicles and digital experiences for new generations of Ford customers.”
Ford Model e vehicles include the Mustang Mach-e, F-150 Lightning, eTransit, and future products such as the rumored Bronco EV, Ranger Lightning, Maverick Lightning, and electric Mustang coupe.
Ford ICE Muscle Cars, Pony Cars, Sports Cars & Supercars (Past, Present And Future)
Ford Maverick (first-generation)
Ford Mustang II
Ford Torino
Ford GT
Ford Falcon
Ford Galaxie
Ford Fairlane Thunderbolt
Ford Thunderbird
Ford ICE Pickup Trucks
Ford F-100
Ford F-150
Ford Super Duty
Ford Ranger
Ford Ranchero
Ford Maverick (second-generation)
Ford ICE Utility Vehicles
Ford Expedition
Ford Explorer
Ford Excursion
Ford Bronco II
Ford Electric Vehicles
Mustang Mach-E
eTransit
F-150 Lightning
Ranger Lightning EV (expected)
Maverick Lightning EV (expected)
Bronco EV (expected)
Mustang Coupe EV (expected)
Ford Engines
EcoBoost Gasoline Engines
2.3L four-cylinder
2.7L “Nano” six-cylinder
3.0L “Nano” six-cylinder
3.5L D35 six-cylinder
V8 Gasoline Engines
5.0L “Coyote” V8
6.2L “Boss” V8
7.3L “Godzilla” V8
Diesel Engines
2.0L “EcoBlue” turbo four-cylinder
6.7L PowerStroke turbo V8 “Scorpion”
Photo Galleries
Ford Mustang Mach-1 Photo Gallery
Ford Sales
Coming soon.
Ford Motor Company People
Jim Farley: CEO
Bill Ford Jr: Chairman
John Lawler: CFO
Hau Thai-Tang: Former Head Of Global Product (retiring December 2022)
Kumar Galhorta: President, Ford Blue
Darren Palmer: Vice President, EV Programs, Ford Model e
Trevor Worthington: Vice President, ICE product programs
Dave Bozeman: Vice President, Ford Customer Service Division, Enthusiast Vehicles, Ford Blue
Jim Baumbick: Vice President, Industrial Platform, Operations and New Model Launch, Ford Blue
Carl Widmann: Chief Engineer, Ford Performance
Dave Pericak: Engineering Director of North American Unibody Applications, Former Global Director of Ford Performance, Former Mustang Chief Engineer (S550)
Mark Rushbrook: Ford Performance Motorsports Global Director
Hermann Salenbauch: Director, Ford Performance production vehicles
Edwin Krenz: Chief Nameplate Engineer, Mustang (S650)
Ted Cannis: CEO Ford Pro
Suzy Deering: Global Chief Marketing Officer
Doug Field: Chief EV & Digital Systems Officer, Ford Model e
Mark Greuber: Head Of Ford Enthusiast Vehicle Marketing (Mustang, Bronco)
Jim Owens: Ford Mustang Marketing
Estaban Plaza-Jennings: Ford Bronco Brand Manager
Linda Zhang: Chief Engineer, F-150 Lightning
Jolanta Coffey: Chief Engineer, Ford Bronco
Recent Patents And Trademarks
Ford Maverick Lightning Trademark
Ford Ranger Lightning Trademark
Ford Thunderbird Trademark Renewal
Ford Remote Control Engine Rev Patent
Ford Turbocharged Hydrogen Combustion Engine Patent
Ford Retractable Exhaust Patent
Ford Removable Roll Cage Patent
