Creative names can often be helpful when it comes to marketing as a catchy phrase is more likely to stick with potential customers more than something, well, forgettable. Jeep has the Jeep Wave maintenance plan, which gives customers a more premium service experience for their vehicles, but what about Ford Bronco owners? A new trademark filed on June 30, 2022, for the name Bronco Barn might indicate Ford’s version of a dealer program unique to the popular Bronco SUV.
Ford Bronco Barn Trademark Details
The Bronco Barn has been marked under goods and services for Automobile customization services and car repair and maintenance. The specific trademark serial number is 97484052, and as the service mark is live, we could see what Ford has planned with it sometime soon. Right now, it’s pure speculation as to what the Ford Motor Company plans to do to differentiate the Bronco Barn dealer program from the regular maintenance customers get for owning a Ford vehicle.
We may likely see something similar to the Jeep Wave program, where customers get no additional cost on vehicle maintenance, trip interruption coverage up to $1,000 per occurrence, 24/7 roadside assistance, and owner support. Jeep Wave members also get preferred treatment and receive a no-charge same-day vehicle rental while their car is at the dealership. While the specifics won’t be the same for the Bronco Barn, it could be something similar, giving customers a more premium experience with the maintenance of their off-road SUV.
Also indicated by the name, it’ll be safe to assume that whatever Ford has in the works, it’ll be exclusive to the Bronco vehicles, but it’s unclear if that also includes the Bronco Sport. However, we would like to think it would as Bronco Sport owners might show some sign of unhappiness if they get left out.