Ford is getting imaginations to run wild with a recent trademark filing of the “Wolftrack” name in Europe. The trademark, uncovered by a NewF150Forum member, was filed with the European Union Intellectual Property Office. Front running possibilities include a special variant of the Ford Bronco for the region. But, more than likely, it has something to do with the Ford Ranger.
Ford already sells a Ranger Wildtrak in Europe, and a “Wolftrack” Ranger would play well with the existing nomenclature. The trademark has so far not been filed in the United States.
The Wildtrak serves as a middle ground between the standard Ranger and the fun-loving Ranger Raptor. Think of it like the “FX4” package available on the Ranger and F-150 in the U.S. And seeing as there’s an identifiable hierarchy for off-road packages, the Wolftrack name could point to a sort of “street” package for the Ranger. It would be something that goes in a different direction, but still would have the mass appeal needed to make a business case.
After that, the Ford Bronco is the next best guess.
The Bronco should be a worldwide product, so the Wolftrak name could be applied to it in Europe, and elsewhere. There is also a good chance the Bronco will get the Raptor treatment. It’s a possibility that Wolftrak could be that mediator model between the standard Bronco and the Raptor for the European market. Just the same, it could be more of a street package, like the Jeep Wrangler Sahara, or the recently announced High Altitude Edition.
Whether it’s Bronco, Ranger or something else entirely, the Wolftrak name should make an interesting addition to Ford’s lineup. And what an off-road lineup Ford will have. The days of Jeep reigning as the off-road champion are about to get seriously tested.