Zac Quinn 
It’s no secret that the muscle car segment has been seeing a significant downturn over the past few years. Despite the decrease in popularity, there’s still a niche market for what we like to consider some of the coolest cars ever to be made available, and it’s been a pretty interesting segment to watch. Especially as the inverse has been happening for off-road trucks and SUVs, which we’re not taking as a coincidence. And with the market now finally understanding that the Ford Mustang will soon be the last V8 muscle car standing by the end of next year, there’s been a run on the Chevrolet Camaro, Dodge Challenger, and Dodge Charger. Additionally, considering the demographic crossover, we like to add the C8 Corvette to the sales report, as well.
Q2 2023 Muscle Car Sales Report For USA: Camaro And Mustang Jockey For Position
According to Q2 2023 sales data Chevrolet sold 9,557 new Camaros from April through June. Though that’s not enough for it to climb out of last place on the roster, it’s an increase of 110 percent for the quarter and 54 percent for the year, which is a sign that customers are lining up to get the Camaro while the getting is still good.
Ford Motor Company sold just 10,760 Mustangs for the same period, which makes this the closest gap between the two rivals in a while. That is a 2.2 percent quarterly and 2.9 percent overall downturn in sales for the Mustang. This could be due to the fact that the next-generation S650 Mustang launch is happening later this year, and customers are likely waiting for that product.
Dodge Muscle Car Sales
As for the Dodge Challenger, the brand sold just 12,904 units, an 11 percent drop compared to Q2 of last year, and down 5 percent for the year overall. Nevertheless, the Chally outsold the Mustang, but the significant downturn in sales is certainly concerning, considering that this is the car’s final year in production. It could point to part shortages that are hindering the build rate for both the Challenger and Charger during their final months of production as we know it. After December 31, 2023, these LX muscle cars will be left to the pages of history.
Meanwhile, the Dodge Charger sold 24,604 units in Q2 2023, a 7 percent increase over last year and 22 percent for the year over 2022. That’s not surprising, as the Charger has been outselling all the other muscle cars, likely due to the convenience of having four doors.
Corvette USA Sales Q2 2023
Finally, we have the C8 Corvette, which has sold 9,125 units for the second quarter; that’s an increase of 5.7 percent over last year, though a decrease of 2.4 percent year over year in total. That means that the Chevrolet Camaro has outsold the Corvette by a small margin for the second quarter, which has not happened in a while.
As USA market muscle car sales recede, there’s an incredible amount of collectable versions that are sure to hold their value. Chevrolet offering a Collector’s Edition package for various Camaro trims as it winds down production, not to mention the fan-favorite Garage 56 racecar. As for the Dodge Challenger and Charger, this year has seen a slew of unique edition trims as we approach the end of their historic run. So, if you want a Dodge Challenger, Dodge Charger, or Chevrolet Camaro, you better hurry.
