Zac Quinn 
Companies have been releasing the sales numbers for the second quarter of 2023 for their products, and that means we get a chance to look and see how the truck market has faired from April to June. Based on the data, the Ford F-Series continues to retain its crown, but not all of the vehicles in the segment have been so lucky. Some have increased over the last year, while others have decreased.
Full-Sized Truck Sales USA Q2 2023: Ford F-Series Pulls Further Ahead
According to Q2 2023 data for USA truck sales, the Ford F-Series has increased its lead over the Chevrolet Silverado in the full-sized truck market, as both fight to be America’s best-selling truck (and vehicle). The F-Series sales were up 34 percent for the quarter and 27.9 percent for the year, with 212,516 units sold during the three months; of those, 4,466 were the F-150 Lightning. That means the Blue Oval has only sold 8,757 electric trucks this year. As for Chevrolet, sales dropped 1.2 percent in Q2, with just 141,299 units sold. But that’s up 1.6 percent for the year, so that things may change by December.
Ram sits in third place with 117,699 trucks sold, which is about the same number as what was seen in Q2 2022. As for the year to date compared to last year, the brand is down 9 percent. The GMC Sierra ranked number four and saw a considerable increase in sales over last year, with 75,810 trucks sold, up 21.6 percent and 20.2 percent for the year. Meanwhile, the Toyota Tundra also saw a significant increase in sales which are now up 34.8 percent so far this year. Unfortunately, the Nissan Titan isn’t as lucky, with a drop of 5.9 percent and just 10,500 trucks sold this year.
Q2 2023 USA Midsize and Compact Truck Sales
As for the midsize truck sales, the results aren’t all that surprising, with the Toyota Tacoma having a considerable lead over other models with 62,262 units sold, which is a 7.5 percent increase compared to what was seen last year. And that’s with a new one on the way soon.
The rest of the midsize truck segment saw significant percentage drops over the previous year, with the Chevrolet Colorado only selling 19,909 units (down 11.5 percent), Nissan Frontier with 17,213, Honda Ridgeline with 14,512, the Jeep Gladiator with just 13,751 (down 34 percent), Ford Ranger with 12,618 (down 22.1 percent), and the GMC Canyon with 6,708 (down 10.5 percent).
The sales dip for Detroit 3 midsize truck sales is likely to do with a slower than expected production ramp-up for GM’s midsize trucks, a production wind-down for the outgoing Ford Ranger (as well as prioritization of the Bronco as they’re both built under the same roof), and perhaps some supply chain issues for Jeep. Similarly, Stellantis posted lower muscle car sales in the USA for the Dodge Charger and Challenger during Q2 2023, even as they face rabid demand as they too will see their end of life by 2024.
Soon enough, however, the USA midsize truck market will be up to full speed, as it stands to be the most competitive and healthy its ever been, with fresh products, variants, and higher ATPs.
As for the compact truck sales, the Ford Maverick is up 7.8 percent with 21,021 units sold and 9.7 percent for the year with a total of 40,499. That number would be significantly higher if Ford could keep up with the tremendous demand for the truck. As for the Hyundai Santa Cruz, that only has 10,743 trucks sold, which is an increase of 10 percent over last year.
