CORVETTE IS THE NO. 1 CROSS-SHOPPED VEHICLE FOR DODGE SRT MUSCLE CARS

Was Anybody Expecting This?

2021 Dodge Charger SRT Hellcat Redeye
Dodge

This week Dodge revealed its 2021 vehicle lineup, capped by some of the world’s most incredible performance machines. There’s the 2021 Dodge Charger SRT Hellcat Redeye – the fastest sedan in the world. There’s the 2021 Dodge Challenger Super Stock – soon to be the world’s most powerful muscle car for sale. And the 2021 Dodge Durango SRT Hellcat – the most powerful three-row SUV the world has ever seen. Leading this push into high-octane muscle car performance is head of FCA Passenger Cars Tim Kuniskis, who is never short on quotable material. MC&T recently spoke with Kuniskis directly to get his insight on the Dodge brand, and what he had to say about the Corvette may surprise you.

“The muscle car race is really down to five cars. And the yellow team will be mad at me that I consider the Corvette to be a muscle car,” said Kuniskis. “But the fact of the matter is that, if you look at online shopping behavior, the (number one vehicle) our SRT Chargers and Challengers that are cross-shopped with is Corvette. “It’s not really a muscle car, but look what it’s cross-shopped with, so we put it in there.”

Yup. The Corvette.

“There’s the other vehicles in the space (Chevrolet Camaro and Ford Mustang), and the people that buy them and own them and like them would probably punch me for saying this, but they’re very similar… then there’s our cars that are kind of the outliers. They’re bigger, they’re heavier, the drag-strip focused, they’re GT focused… that is a unique space for us. And within that space, we want to be the number one performance brand,” Kuniskis continued.

C8 Corvette
Photo copyright MuscleCarsandTrucks.com

It’s unclear if this data reflects C7 Corvette or C8 Corvette customers. Nevertheless, this isn’t the first time we have come across such profound market data. For instance, the number one conquest vehicle for the Jeep Grand Cherokee Trackhawk is the Nissan GT-R. While the vehicle that tends to lose a lot of customers to the Jeep Wrangler is the Ford Mustang.

Just like the pair of Dodge muscle cars, the Corvette has long been a unique vehicle in the market. Considered to be “America’s best selling sports car,” no other vehicle has traditionally offered two seats, the dramatic roar of a V8 engine, and exotic-beating performance for such relatively little money. The closest thing to it for a while was the still-missed Dodge Viper, but its extreme nature left it appealing mostly to a select few people with a raw-dog performance kink. Ford, meanwhile, has been molding and shaping high-end levels of the Mustang, such as the 2020 Shelby GT500, to do battle with more extreme sports cars. The Ford GT is another segment entirely, due to its price and extremely low volume.

Just what is it about the Dodge Challenger and Charger SRT models that attract Corvette shoppers? It could simply be that they offer similar goals: incredible power and performance (in whatever form that may take), for relatively little money.

Written by Manoli Katakis

Detroit Region SCCA Member and founder of MC&T. Automotive Media Jedi Knight. Not yet the rank of Master.

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