2020 Jeep Gladiator Is The Latest Price Gouging Victim

A Loaded Gladiator Rubicon Sees Markups Of Nearly $20,000

The 2020 Jeep Gladiator pickup is shipping out to dealers now, but early buyers will be met with painful markups. Much like the 2019 Jeep Wrangler JL, the new Jeep pickup can’t escape the dark side of certain dealership sales practices.

A quick search of nationwide 2020 Gladiator inventory shows some of the first dealers with the off-road pickup truck on their lots are charging over $20,000 more than a loaded Gladiator Rubicon costs. A loaded Rubicon trim tops out around $66,000. Some of the first models showing on car sales websites feature sales prices of nearly $83,000.

2020 Jeep Gladiator pickup trucks in lower trims start at $37,040 with the optional automatic transmission, while a base Rubicon model will run buyers $47,070.

The same search returned zero results for base models. In fact, the cheapest Gladiator featured a not-so-affordable price of $45,660. The listing did not provide additional information at this time, but the truck is currently residing at a Colorado dealership at the time of this writing.

The price gouging practice is hardly new. We’ve seen similar situations begin with other highly anticipated vehicles from Fiat Chrysler Automobiles. Namely, the Dodge Charger and Challenger Hellcat models. But the 840 hp Dodge Challenger SRT Demon was perhaps king of price gouging.

The kind folks at the Jeep Gladiator Forum have already compiled a list of suspect dealers ready to charge well over MSRP for one of the pickups. For those plagued with price gouging dealers, it’s perhaps best to let the market cool off for a few months before putting a Gladiator in the driveway.

Written by Manoli Katakis

Muscle Cars & Trucks was founded by Manoli Katakis - an automotive media veteran that has been covering the latest car news since 2009. His journalism has uncovered dozens of major product changes, updates, plans, and cancellations long before automakers were ready to make things official.

Some highlights over the years of his reporting include the uncovering of the Zora trademark before anybody else reported on the coming of a mid-engine Corvette, as well as the dead-accurate reporting of the coming of the Chevrolet Colorado ZR2, two years before it hit the market, and even before the debut of the concept vehicle. This type of reporting has immediately continued here, with reports of the original seventh-generation Camaro plans being shelved, as well as what's in store for the Chevrolet Silverado.

Some of his work can be found on massive automotive media outlets, such as Motor1. He also has been a guest on the 910AM Radio Station with Detroit News auto critic Henry Payne, as well as the enthusiast-oriented Camaro Show podcast.

Over the years, Manoli has interviewed various automotive industry titans, leaders, and people that make things happen otherwise. These include figureheads such as GM CEO Mary Barra, GM President Mark Reuss, automotive aftermarket icon Ken Lingenfelter, Dodge firebrand Tim Kuniskis, along with various chief engineers of vehicles such as the Ford F-150 & Mustang, Chevrolet Camaro & Corvette, and many more.

At MC&T, Manoli is taking his journalism expertise, deeply planted sources, driving abilities, and automotive industry knowledge to new levels, covering more vehicles and brands than ever before. This is the place where you will continue to read groundbreaking stories about American performance vehicles, pickup trucks, and sport utility vehicles. Here is where you’ll also read insights and quotes from various automotive subject matter experts on the latest relevant products, as well as some of the latest official news from their manufacturers.

Fun facts: he also once beat Corvette Racing driver Tommy Milner in an autocross with a Chevrolet Bolt EV. The biggest vehicle he’s ever driven is a John Deere mining truck. Besides a go-kart, the smallest vehicle he’s driven has been a Hyundai i10. He’s also spent time in the cockpit of various American performance vehicle icons, including the fifth-generation Chevrolet Camaro Z/28, Dodge Challenger Demon, and Ford Mustang GT350R. He has reviewed dozens of trucks, SUVs, and performance vehicles over the years.

One of his favorite new vehicles on the market today happens to be the Chevrolet Colorado ZR2 Bison. He is also a card carrying member of the Sports Car Club of America, and regularly participates in Detroit Region autocross events.

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