2020 Jeep Gladiator Is The Latest Price Gouging Victim

A Loaded Gladiator Rubicon Sees Markups Of Nearly $20,000

The 2020 Jeep Gladiator pickup is shipping out to dealers now, but early buyers will be met with painful markups. Much like the 2019 Jeep Wrangler JL, the new Jeep pickup can’t escape the dark side of certain dealership sales practices.

A quick search of nationwide 2020 Gladiator inventory shows some of the first dealers with the off-road pickup truck on their lots are charging over $20,000 more than a loaded Gladiator Rubicon costs. A loaded Rubicon trim tops out around $66,000. Some of the first models showing on car sales websites feature sales prices of nearly $83,000.

2020 Jeep Gladiator pickup trucks in lower trims start at $37,040 with the optional automatic transmission, while a base Rubicon model will run buyers $47,070.

The same search returned zero results for base models. In fact, the cheapest Gladiator featured a not-so-affordable price of $45,660. The listing did not provide additional information at this time, but the truck is currently residing at a Colorado dealership at the time of this writing.

The price gouging practice is hardly new. We’ve seen similar situations begin with other highly anticipated vehicles from Fiat Chrysler Automobiles. Namely, the Dodge Charger and Challenger Hellcat models. But the 840 hp Dodge Challenger SRT Demon was perhaps king of price gouging.

The kind folks at the Jeep Gladiator Forum have already compiled a list of suspect dealers ready to charge well over MSRP for one of the pickups. For those plagued with price gouging dealers, it’s perhaps best to let the market cool off for a few months before putting a Gladiator in the driveway.

Written by Manoli Katakis

Detroit Region SCCA Member and founder of MC&T. Automotive Media Jedi Knight. Not yet the rank of Master.

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