As soon as they announced it, it was gone. The 2021 Ford Bronco First Edition, limited to a scant 3,500 units, are all officially unavailable. According to Ford’s website, every copy of the special edition SUV has been reserved and spoken for. But, you know, all it took was a $100 reservation. Compared to its $59,305 MSRP for the 2-door model, and $63,500 for the 4-door, reserving a Bronco First Edition may get an early customer some social media clout, but it’s far from being a done deal.
To clarify, “reservations full” does not exactly mean “sold out.” In fact, customers that reserved a 2021 Bronco First Edition will have to wait until late 2020 before their local Ford dealer reaches out to them. At which point, the dealer will verify pricing and configure the limited-edition Bronco, confirm all necessary information, and then place the order. That means that customers better be ready to shell out what is basically C8 Corvette money for the Jeep Wrangler-rivaling SUV.
In short, if you lost out placing a reservation for a 2021 Ford Bronco First Edition, don’t hit that panic button just yet. There’s plenty of time for opportunists to chicken out.
A combination of Badlands mechanical bits, Outer Banks interior treatments, and the Wildtrak’s slick exterior touches, the Bronco First Edition is packed to the brim with the best content Ford is offering for the 2021 model year. Under the hood is that 2.7L EcoBoost V6 engine mated to a 10-speed automatic transmission, making 310 horsepower and 400 lb-ft of torque. That class-leading power is routed to the new advanced 4×4 system with automatic on-demand engagement, and the high-clearance suspension from the Badlands model. That system also features electronically locking differentials front and rear, while a standard front stabilizer bar can disconnect for more articulation on the trails.
The Bronco First Edition is also the only Bronco model that comes as standard with the Lux package. This top-level trim package contains all of the equipment on offer in the lower trimmed Mid and High package equipped cars. This includes features like a 12-inch center touch screen, a Bang & Olufsen sound system, tons of sensors, and even more USB ports.
Bronco production and deliveries are scheduled to begin in spring of 2021.