Ford has announced today the reveal of the 2021 Ford Bronco will no longer take place on July 9, which happens to be the birthday of one former NFL star and alleged murderer OJ Simpson. One could describe the low-speed chase in Los Angeles involving the LAPD and Simpson’s white Bronco televised on national news to be a stain on the legacy of the SUV.
Following some uncomfortable backlash surrounding this choice in timing, Ford announced today that they have decided to push the debut back until July 13. Perhaps Ford knows that anyone interested in the crossover has already seen the leaked images that have made their rounds across the automotive media.
While we will have to wait a few extra days to see the all-new models, buyers now have a sense as to when Bronco ordering will open over the coming weeks and months. That is assuming there are no more delays to production related to the ongoing pandemic, of course.
The reveal of the all-new Bronco lineup will now happen on Monday, July 13. This is instead of July 9. We are sensitive and respectful to some concerns raised previously about the date, which was purely coincidental.
— Ford Motor Company (@Ford) June 19, 2020
But wait, there’s more. Thanks to information circulating on social media, the timeline to order both the 2021 Ford Bronco and the smaller Bronco Sport may have surfaced.
However, considering that most “leaked” dates have thus far proven incorrect, we’re inclined to approach this information with a heaping sense of caution.
According to the post shared on the Bronco6g forum, buyers should be able to begin placing orders for the Bronco Sport on July 1st. According to this timeline, owners would start to take delivery of the rugged crossover in November. Full-size 2021 Bronco ordering is said to open up for buyers at some point in December, which reportedly would place delivery sometime in April of 2021. We have heard before that the Bronco Sport will beat its big brother to market, and some non-salable examples of them have already rolled off the Hermosillo, Mexico assembly line for validation purposes.
That being said, it is a little odd that ordering for the Bronco Sport would open before we get to properly see the thing in the metal, which makes us question the validity of the timeline. Guess we’ll have to wait and see.