With auto workers beginning to repopulate plants across the country as Detroit’s automakers restart production, Ford has laid out their summer production plans for their suppliers. Thanks to the team over at the Detroit Free Press, we now have a look at a leaked internal memo that gives us a different look at the timeline for some of the year’s most anticipated vehicles, including the 2021 Ford Bronco Sport.
When the coronavirus pandemic encroached on American soil, it immediately threw a wrench in Ford’s plan for the year. The launches for guaranteed money-makers like the Bronco and Bronco Sport were cancelled, and factories across the country were closed shortly thereafter. In the months that have followed, we have heard a number of different timelines being thrown around as to when we might expect the Baby Bronco to make its debut and start production. Automotive News reported that the compact off-road SUV would start production at Ford’s Hermosillo, Mexico Assembly plant on September 7, nearly two months after its original July 13 launch date. However, an anonymous source speaking to the Detroit Free Press has claimed otherwise.
As a part of the company’s annual summer shutdown schedule, Ford sent a memo to their manufacturing team and suppliers detailing when individual factories would shut down for retooling and maintenance. The memo also states the production of the Bronco Sport was slated to begin on Monday at the Hermosillo plant. The official plan for the facility is reportedly as follows: Bronco Sport production will run from now until July 20, before a pausing for seven weeks until September 28.
It’s possible these early builds will be some sort of pre-production vehicles, destined for validation, before salable models roll off the line in September. That’s our theory, anyway.
Ford has yet to confirm the details of the leaked memo, but they paint a very different picture than what we originally expected. After a dismal year in 2019, Ford likely felt that they couldn’t wait any longer to try and get Bronco Sport models on dealer lots, and didn’t want to wait until after the annual summer shutdown. Regardless as to why they moved up the timeline, expect to hear more about the Bronco Sport in the coming weeks.