Every salesman’s dream, a customer that walks in, knows what they want and pays upfront for it with cold hard cash. According to reports, that is exactly what’s happening with the Ford Bronco.
It’s no surprise people are excited about the Ford Bronco. Demand has been white hot since its reveal. It is surprising however that those that are buying them are paying with a check or supplying a Jeep trade-in according to the various Ford dealerships spoken to by The Detroit Free Press. It should be noted however the majority are cash sales. Ford buyers don’t tend to do this.
Some buyers seem to be paying whatever it costs with the intention of turning right around and selling their new Bronco’s for a premium elsewhere like resellers scooping up baseball cards before anyone can get their hands on them. Finding a Bronco selling at its original sticker price is proving tougher than expected. What’s even more interesting is 70 percent of total Bronco customers were brand new to Ford altogether, as of August 2021.
Ford Bronco Pricing: What Kind Of Cash Customers Are Dropping Down
To put everything in perspective, in case you didn’t already know, a base model 2022 Ford Bronco (2-door) starts at $29,300 while the Big Bend, Black Diamond, Outerbanks, Badlands, and Wildtrak will set you back, if you can grab one at sticker price for; $33,785, $36,450, $39,355, $42,495, and $47,780. The Detroit Free Press reported that one of the dealers they spoke to sold a First Edition Bronco for $104,000. The trim level was one-and-done for the 2021 model year.
Should you opt for a 2022 Ford Bronco, the hot SUV offers a couple of new colors for each trim level; Eruption Green and Hot Pepper Red. Trim levels also offer a standard 300 horsepower 2.3 liter four-cylinder EcoBoost engine or an optional 2.7-liter 330 horsepower EcoBoost V6. The 2022 Ford Bronco Raptor and Bronco Everglades are expected to join the lineup later this year.