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AUSTRALIA SNUBBED FOR 2021 FORD BRONCO LAUNCH

Despite The Fact That The Iconic 4×4 Was Developed In Australia

2021 Ford Bronco 2 Door Holly Oaks
Photo via Ford.

Long before we knew anything concrete about the 2021 Ford Bronco, reports emerged from Australia stating that the reborn 4×4 was undergoing development Down Under. This made a lot of sense at the time, considering the T6 platform that underpins the Ford Ranger pickup was designed by engineers on the continent, and was rumored to underpin the Bronco. Furthermore, the rugged terrain of Australia made for a great testing ground for a new off-roading machine. And while today we know that this was indeed the case, our Aussie friends won’t be repaid for their efforts. Ford Australia has officially confirmed at this point that the 2021 Ford Bronco will not be available for import.

The news comes by way of the folks at CarSales, who sat for an exclusive interview with Ford Australia president and CEO Andrew Birkic. Up until this point Ford had yet to officially confirm whether or not the Bronco would be offered in other markets, simply stating that it is a North American exclusive for the time being, which echoes what MC&T was told last year also. As it turns out however, it may remain this way indefinitely. According to Birkic, the automaker has no plans as of now to create a RHD variant of the 2021 Ford Bronco. It appears that the reason behind this decision simply comes down to global demand. Australia does love its trucks and SUVs, but demand in that country alone simply isn’t strong enough to justify production of a RHD Bronco.

2021 2022 2023 Ford Bronco Raptor
Photo copyright Manoli Katakis, Muscle Cars & Trucks.

“For Bronco to come to Australia it would need more than just our market to want it,” said Ford Australia spokesperson Damion Smy. “We don’t see what we think is the volume here to support right-hand drive Bronco production alone.”

This marks yet another disappointing moment for Australian enthusiasts, who have had a tough go of things in recent years. This one has to be particularly upsetting however, considering Ford utilized the continent for the SUV’s development. Here’s hoping that RHD markets across the globe decide that they do want the 2021 Ford Bronco, and that the Blue Oval will move to meet these demands. For now though, North America gets to gloat.

The 2021 Ford Bronco Won't Be heading down under according to Ford Australia.
Photo credit Manoli Katakis, Muscle Cars & Trucks

Written by Lucas Allen

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