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THE FORD BRONCO IS A NORTH AMERICAN EXCLUSIVE PRODUCT: REPORT

At Least For The Time Being

2021 Ford Bronco 2 Door Holly Oaks
Photo via Ford.

Despite customer units still being months away from dealer showrooms, the 2021 Ford Bronco is already a smash success. Perhaps the 150,000+ reservations for the off-roading 4×4 shouldn’t come as a surprise, considering the SUV was the most anticipated vehicle of the year, according to Google search trends. That said, a new report from the German editors of Automotive News suggests that the Ford Bronco will remain a North American exclusive.

According to the report, a spokesperson for Ford Germany told the outlet that the rough and tumble SUV was designed with the North American market in mind. While we aren’t terribly surprised to learn that the U.S. was the main target for the returning 4×4, the spokesperson went as far as to say that the Blue Oval has no plans to import the SUV into foreign markets, or to offer a RHD variant at all. Sorry, Australia. Sorry, Middle East. Sorry, Europe.

Photo via Ford.

This is a bit of an interesting move, considering that the Ford Bronco’s biggest rival in the Jeep Wrangler is offered for sale across the pond. But something tells us that with nearly 150,000 reservations officially in place just in America, that it could simply be an issue with ramping up production any further during its inaugural year.

It is important to note that this does not mean that Ford couldn’t decide that they want to bring the Bronco across the Atlantic later on. Considering that the Ranger Raptor has been a great product for Europe, the interest in another Ford Performance icon could prove to be too much to ignore. For now though, it looks like the 2021 Ford Bronco will remain a North American exclusive. All the more reason to live here, we suppose.

Photo via Ford.

Written by Lucas Allen

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