It would be an understatement to say that the 2021 Ford Bronco has garnered a lot of interest. The reborn off-roading icon has already captured a huge fan base, with over 190,000 reservations placed for the SUV this past fall. That said, supplier issues related to the coronavirus pandemic have delayed the SUVs original sales debut, causing some frustration for fans and buyers alike. That said, a new report from a Bronco6G user suggests that the first part of full-blown Ford Bronco production could start as soon as March 29.
The news comes by way of a former automotive media freelancer, and who still maintains a relationship with industry sources. According to this forum user, both two-door and four-door Ford Bronco models will enter “Phase 1 Mass Production” on March 29. Before any of you reservation holders get too excited, there are some details to address. This stage of production acts as a test run for factory employees, as they get used to cranking these SUVs at full assembly line speeds. This doesn’t mean that customers will receive any of these vehicles however. Instead, vehicles built during this phase will end up serving as dealer and media demo vehicles. Customer cars will not be able to be delivered until Ford issues an “Okay To Buy” bulletin.
That OKTB order is expected to fall in line with what Ford is calling the “Job 1” date for production, which is currently slated for May 3. While it is not impossible for the OKTB announcement to come early, as it did with the Ranger, we wouldn’t get your hopes up. Instead, it appears that customer cars are still expected to arrive in May, matching Ford’s previously announced spring/summer 2021 timeline. That doesn’t mean this isn’t good news however. If Ford is happy with the quality of the SUV builds, they will begin to build up customer stock during the interim.
So then the wait for the 2021 Ford Bronco continues. That said, we can all be happy that things appear to be going more smoothly now. Should Ford have no more issues with suppliers, Bronco buyers only have a few short months left to wait. Considering the off-road SUV left the market for some 26 years before making its return, we think that everyone will manage.