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Who Expected This?

2021 Ford Mustang Mach-E
Photo credit Manoli Katakis, Muscle Cars & Trucks.

By now, it’s practically a given that any hyped up, anticipated vehicle will get some hearty markups from dealerships. Special Ford Mustangs have been a clear example of this, like when Shelby GT500 models were hitting over $200,000 in some rare cases. But now, we are seeing the markups extend to a very different kind of Mustang: the Mach-E. Most of the markups are for the 2021 Ford Mustang Mach-E First Edition, with several listed for around $70,000 on AutoTrader, giving this EV pony car a near $10,000 price hike.

Ford Mustang Mach-E Markups
Screenshot via AutoTrader

The Mustang Mach-E First Edition is the top of the initial range before the GT comes in due course. It’s essentially a limited run, fully loaded Premium model with dual motors and the extended range battery, plus some special badging. It sold out late last year, but as in this case, some of those orders were from dealers. And some of those dealers are hoping to cash in on some extra profit from this desirable trim level.

The First Edition carried an MSRP of $61,000, above the Ford Mustang Mach-E Premium’s $47,000 starting price. Fully loaded, the Premium trim hits just over $57,000. Interestingly, AutoTrader doesn’t list the First Edition as a distinct trim level, and calls it a Premium. While this does make the markups look significantly worse, an extra $9,000 is still a hard pill to swallow. First Edition models can be distinguished by their red brake calipers, leaving one of the $70,000 Mach-E crossovers in a precarious position.

Screenshot via AutoTrader

A Mustang Mach-E Premium at Waldorf Ford in Maryland has the worst markup of them all, listing for the same $70,000 as its First Edition stablemates. With a listed MSRP of $55,800, it’s got a massive $15,000 markup. Luckily, this Tuxedo Black example looks like its the only Premium model with this crazy of a markup, although many are listed in the mid-$60,000 range. That’s still a solid increase.

If you think these markups are bad, they’re likely to be far more mild than some other upcoming Ford products like the Bronco, F-150 Raptor and even the Mustang Mach 1. The Bronco Sport has already experienced markups, too. Hopefully this practice doesn’t get any more out of hand than it already is.

2021 Ford Mustang Mach-E Driving
Photo credit Manoli Katakis, Muscle Cars & Trucks.

Written by Sam Krahn

Sam graduated with a communications Degree from Wayne State University, where he was also a member of the swim team. He's interested to see how new technology will affect the American performance vehicle landscape.

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