Lucas Bell 
If you’ve been paying attention to the world of SUVs over the past year or so, you know that the 2021 Ford Bronco is a hot commodity. The Jeep Wrangler rival has captured a huge amount of fan and customer interest, and promises to be quite the sales success for the Ford Motor Company. Unfortunately for all of the Bronco faithful out there however, the automaker has struggled to keep the SUV on track for months now. From a delayed debut to continued production setbacks, the Ford Bronco has remained an elusive off-roader. Things don’t appear to be getting any better either. According to a new report from KBB, Ford has sent messages to 2021 Ford Bronco reservation holders stating that their orders are delayed indefinitely.
“The reason this email is down to the wire is because we’ve been doing everything we possibly can to avoid the need to send it,” Ford stated in the message.
Delays Continue For Ford Bronco Customers
According to the report, Ford is still struggling to secure a sufficient supply of parts from one of their suppliers to meet production expectations. More specifically, one of the SUV’s hardtop options supplied by German-based Webasto remains a sticking point. Webasto’s Covid-realted production issues aren’t a new problem, and have impacted the Chevrolet Corvette and the Bronco. The roof in question here is the popular painted modular hardtop, though Ford hasn’t provided any update as to why the delay is persisting. Back in March, the automaker sent a letter to customers informing them they could option the Carbonized Grey molded-in-color removable hardtop or the soft top instead to try and forgo the delay. Of course this is problematic for two-door Ford Bronco customers, as the soft top isn’t an option. Four-door customers would receive a sound-deadening roof liner for free as an apology for having to change their order.
Ford is upping the forgiveness tour once again, stating that all customers facing a delay will now be enrolled in the Bronco Off-Roadeo program. This is somewhat of an interesting move, as the driving experience is already included in the sale of every full-size 2021 Ford Bronco model. Previously, the automaker promised to give all customers whose orders were pushed back to 2022 $1000 worth of FordPass points to spend on accessories of their choice.
Consistent Communication
The automaker further noted in their message to Bronco reservation holders that they will be in constant contact from here on out. Customers will know when their off-roader is slated for production, when it is completed, and when it leaves the factory for delivery. Nothing out of the ordinary, but a step up from the radio silence that has been going on as of late.
So then as we draw closer to the summer delivery dates for the 2021 Ford Bronco, things remain uneasy. The production struggles facing the Ford Bronco aren’t exclusive to the SUV however, as the entire industry tries to cope with the ongoing semiconductor chip shortage. The Blue Oval previously stated that this supply chain issue won’t impact the off-road 4×4, but at this point it may not matter. Here’s to hoping that things improve as we move forwards, but this whole situation is a bummer for Bronco reservation holders.
