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2021 FORD BRONCO LAUNCH WON’T BE DELAYED BY GLOBAL MICROCHIP SHORTAGE

The Off-Road SUV Has Dealt With Enough Delays, And It’s Time To Get This Party Started

2021 Ford Bronco ARB 4x4 Accessories
Image via Ford

The 2021 Ford Bronco was originally supposed to be revealed in March 2020. Then Covid crashed into the United States like a tidal wave. Then the Bronco was rescheduled for a summer debut. But it was OJ Simpson’s birthday. Eventually, the reveal happened, albeit online. A technique that many brands have followed for their vehicles since. Then came word that a supplier-related issue would stymie the early 2021 launch timeframe of the Bronco 2-Door and 4-Door, frustrating customers. The delay now has the 2021 Bronco hitting dealerships by summer 2021. And, wouldn’t you know it, another obstacle is now in the way of Ford Motor Company that’s keeping this prized horse in the stable even longer. We’re talking of course about the global semiconductor microchip shortage.

2021 Ford Bronco 2-Door Outer Banks Sasquatch Review Firs Ridealong
Photo copyright Manoli Katakis, Muscle Cars & Trucks.

2021 Ford Bronco Plant Gets Extended Shutdown

According to a CNBC report, Ford Motor Company will add two weeks of downtime starting May 17 at its Michigan Assembly plant. This is the sole facility where the US and Canadian Ford Ranger midsize pickup is built, as well as what will be the 2021 Ford Bronco.

According to Ford’s communications team, the extended shutdown won’t impact the automaker’s plan to begin delivering 2021 Bronco 2-Door and 4-Door SUVs to dealers and customers. However, it’s likely that select packages and content on some orders may be set back. According to the Bronco6G forum, some customers are seeing their 2021 Ford Bronco builds being pushed back as much as three weeks. However, the timeframe remains in within Ford’s summertime promise.

2021 Ford Bronco 2-Door Outer Banks Sasquatch Review First Ridealong
Photo copyright Manoli Katakis, Muscle Cars & Trucks.

Adding To The List Of Bronco Delays

Previous reports have indicated that Ford has been forced to punt some 2021 Bronco content to the 2022 model year due to supplier issues. This includes the Sasquatch Package with a manual transmission, as well as the black modular hard top. The 2021 Ford Bronco Sasquatch Package with the 10-speed automatic, as well as colorized hard tops are still on schedule.

Other than Michigan Assembly, Ford said it was adding shutdowns during that two-week timeframe at the Ford Explorer plant in Chicago, the Ford Mustang plant in Flat Rock, Michigan and the Ford Super Duty plant in Kansas City, Missouri.

2021 Ford Bronco Two-Door Trail Rig Concept
Image via Ford

Written by Manoli Katakis

Detroit Region SCCA Member and founder of MC&T. Automotive Media Jedi Knight. Not yet the rank of Master.

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