Today is finally the day, folks. After what feels like an eternity of waiting, the 2021 Ford Bronco reveal will commence at 8:00 PM, ET. The three variants being revealed tonight will be the two door and four door Bronco and Bronco Sport. Here’s how Ford is debuting the SUV online and on cable TV. And as always, you can can find the most detailed information across multiple stories about the new Bronco right here on Muscle Cars and Trucks. In case you didn’t know, the new Bronco is the most anticipated vehicle in the world.
The 2021 Ford Bronco reveal will also take place across three prime-time slots secured on ABC, ESPN, and the National Geographic TV network. All three videos were done in collaboration with Disney Creativeworks. Each channel will air a promotional video on either the Bronco 2-Door, 4-Door or Sport. Here’s how it breaks down:
The 2021 Ford Bronco 4-Door will premier on ABC, with a three-minute film airing around 8:09 PM during the CMA Best of Fest concert.
On ESPN, the 2021 Bronco Sport will debut around 8:11 PM, during SportsCenter.
Finally, the 2021 Ford Bronco 2-Door will premiere on National Parks: Yosemite on the National Geographic Channel around 8:13 PM. All times are Eastern Daylight Time.
If you don’t have cable, linked below is the YouTube livestream, where Ford will show the Bronco family in more detail.
The 2021 Ford Bronco vehicles will carry the “Built Wild” tagline with them. This connects to three main principles: Built Wild Extreme Durability Testing, Built Wild Capability and Built Wild Innovative Design. Essentially, this means the each Bronco will be durable and reliable, have exceptional off-road abilities, and functional yet beautiful design.
The Bronco family will launch with the flagship Bronco in two door and four door configurations, and the Sport. The Bronco will have a Ranger T6-based platform, meaning it will be a body on frame design. At launch, rumors have all but conformed a four cylinder base engine, and a more enticing 2.7 liter EcoBoost V6 with over 300 hp. According to leaks, the Bronco will also offer a seven speed manual, with one of those gears being a slow-speed crawler, or a ten speed automatic. Like the Jeep Wrangler, its main rival, expect removable doors and roof panels.
The Bronco Sport, on the other hand, will be a unibody crossover based on the Ford Escape. Even though this may be a turnoff for some people, Ford is still claiming it will have best in class off-road capability. At the very least, it should be a more interesting choice in a sea of blasé crossovers.