July 13 is shaping up to be an exciting day for car enthusiasts eager awaiting the all-new 2021 Ford Bronco. Not only will the full lineup be revealed, including the two and four door Bronco, and Bronco Sport crossover, but Ford have announced they will reveal it in short films made in collaboration with Disney CreativeWorks featuring the Bronco models on several cable TV channels.
Specifically, Ford have partnered up with Disney CreativeWorks to create three films that will air during the first commercial break after 8:00 p.m. EDT on ABC, National Geographic and ESPN. Each separate film will run three minutes long, and feature a different Bronco model. Expect one film to have the two door Bronco, one to have the four door Bronco and one to have the Bronco Sport. Ford says this marks the first time Disney CreativeWorks has made custom branded content.
ABC’s film will run during the Country Music Association’s “CMA Best of Fest” three hour televised concert, and feature country music singer Kip Moore. Next, ESPN’s film falls during “SportsCenter” and feature professional climber Brooke Raboutou.
Most exciting is the National Geographic film, that will air during the “National Parks: Yosemite” documentary. This film will feature and was made by Jimmy Chin, who has quite the resume. He’s a professional climber, Academy Award-winning director, and acclaimed photographer and cinematographer. We’ve got our money on this being the Bronco film to watch.
If you can only watch one or don’t have cable, all three films will be available on Hulu the next day. Additionally, Ford will reveal information on the Bronco lineup across all of their social media platforms.
Of course, you can also read all about the 2021 Ford Bronco right here in our detailed stories when the SUV family is revealed, so watch this space for everything you need to know on the Jeep Wrangler’s upcoming enemy.
Ford also confirmed interested customers can reserve their Bronco model at 8:00 p.m. EDT on July 13 with a $100 deposit on the Ford Website.