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Dealers Have Been Told To Sell Their Demo Cars Just To Help Keep Up

The 2021 Ford Bronco Sport will always play second fiddle to the two door and four door Bronco in terms of off-road capability, but that doesn’t mean it’s going to lag behind in popularity. Around the nation, and especially near Detroit where MC&T is based, Bronco Sports are popular enough that you can’t really leave your home without seeing one, and they’ve only been on sale for a few months. Because demand is so high, we’ve already seen dealers put insane markups on the off-road crossover, and Cars Direct is reporting another program Ford and their dealers are enacting to cope with such high demand. They’re now able to sell their dealer demo cars.

Typically, when a new model comes out, the manufacturer may send a demo or mannequin car to some or all dealerships that will sit in the showroom and show off. Then, they can have a highly equipped vehicle on display for customers and dealership staff to explore and drive for an allotted time. Once the dealer reaches the time or mileage limit, they can sell it, usually at a “demo discount.” For the 2021 Bronco Sport, Ford gave every dealer two vehicles for four months or 4,000 miles before they could sell it. Now, they are scrapping those requirements.

During our time with the 2021 Ford Bronco Sport, we opined that the new SUV could be good enough to make the Ford Escape redundant. Should this white-hot demand keep up, it could very well be the case someday.

2021 Ford Bronco Sport

With the Sport in such high demand, giving dealerships two more vehicles they can to sell whenever they want will be very helpful. It also eliminates the risk of accidentally selling a demo car when they aren’t supposed to, like what happened in Florida when a man was asked to return his new Bronco Sport by the Ford dealer.

It seems the dealer can also continue to use their Bronco Sport as a demo car if they want, and these new rules just give more flexibility to the hot selling crossover. Because they haven’t been out too long, you probably won’t see the typical demo discounts on these models, but they may come nicely equipped with some neat accessories.

Written by Sam Krahn

Sam graduated with a communications Degree from Wayne State University, where he was also a member of the swim team. He's interested to see how new technology will affect the American performance vehicle landscape.


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  1. I put a down payment on a 2021 Bronco sport that is at the my local Ford dealership. It has been almost a week, and I am still not driving it. They told me they thought they had the MO (Certificate of Origin), but apparently they do not, and they have no idea when it will arrive at the dealership. Needless to say I am really disappointed. Is this normal?

    • Karen- the Bronco launch got delayed from spring until summer of this year, and the dust has yet to fully settle. Considering covid and the global semiconductor chip shortage, the 2021 Bronco launch has been anything but “normal.” But it’s still coming. Just so you know, we’re not affiliated with Ford or any dealership.

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