Sam Krahn 
As excited as the world is for the 2021 Ford Bronco, it hasn’t been an easy road to get there. COVID is, unsurprisingly, the main culprit. It caused delays to the initial reveal, and now a parts supplier for the roof, Webasto, has allegedly caused the launch of the Bronco to push from spring to summer 2021. While the production delay is certainly a bummer for many, a recent post on the Bronco 6G forum gives some clarity to the upcoming launch schedule.
The first important date is January 19, 2021. In less than a month, Initial Order Acceptance will open up. Dealers will be able to put in their orders, which includes their own and customer orders. Next, on March 18, 2021, Scheduling will begin. Here, Ford will lay out the order 2021 Bronco orders will be built in. Finally, on May 3, 2021, the Ford Bronco will officially enter production. Color us excited for that day. Still, between now and then, however, a lot can happen. Hopefully that doesn’t mean any more delays.
It’s worth noting that the procedure in which Ford receives 2021 Bronco orders isn’t necessarily the progression they will be built in. Instead, they will be built in the order that options like paint, wheels, packages and equipment are available at the moment. For example, the 437th Bronco could be built before the 91st if the 91st Bronco order has a specific option that isn’t ready to go. This order will be determined during the Scheduling period, where that hypothetical Bronco number 437 could be bumped ahead, while number 91 is held back.
Is it a cluster? Yes. Can Ford do it? Also yes.
While that production start date is anticipated by all, the order date is just as exciting. In less than a month, dealerships will be able to put in orders, which will mainly be customer preorders initially. Finally, everyone who has been patiently waiting to order their Ford Bronco, specced exactly how they want it, will be one step closer to owning the most hyped car entering production in 2021.
