With the spike in COVID cases and the ripple effect that was bound to ensue, America’s most anticipated vehicle launch has been delayed. The 2021 Ford Bronco SUV will now begin rolling off the Michigan Assembly Plant in Wayne, Michigan starting Summer 2021. This moves the timeline back a season, as the original plan was to launch the reborn icon in Spring of 2021. The smaller 2021 Bronco Sport, meanwhile, is currently in production.
“The all-new Bronco two-door and four-door customer deliveries will begin in the summer rather than the spring due to COVID-related challenges our suppliers are experiencing,” spokesman Jiyan Cadiz said to The Detroit News. “We are committed to building Broncos with the quality our customers expect and deserve.”
However, there’s some silver lining here: the Ford Bronco First Edition will offer a black leather interior, for those who don’t want the blue.
Ford wouldn’t elaborate with further details about what the supply issues were, or which suppliers were affected. Nevertheless, COVID continues to hamstring the auto industry. Back in March, the 2021 Ford Bronco reveal was canceled, where it was eventually revealed online in June.
As a result, ordering for 2021 Ford Bronco reservation holders will begin in mid-January rather than on Dec. 7, as initially planned, further corroborated by dealer memos, posted on the Bronco 6G Forum. Those who have placed orders now have until March 19 to finalize dealer selection, place their order, and agree to a selling price.
Unfortunately the bad news doesn’t stop there. The 2021 Ford Bronco Sasquatch package with manual transmission will now move to model year 2022. The combination was announced a few months ago after rabid demand from customers, who went as far to start a Change.Org petition to include a manual transmission with the Ford Bronco Sasquatch.
Such hand-raising caught the attention of Ford Motor Company, who have otherwise had an incredibly busy year of revealing and launching new and highly important products. Besides the 2021 Ford Bronco and Bronco Sport, the all-new 2021 Ford F-150 is hitting dealerships, while the all-electric 2021 Mustang Mach-E is expected to begin its launch in the coming weeks, pending any COVID-19 hiccups.
It’s immediately unclear if this delay in the timeline affects the launch of the Ford Bronco Warthog.