Zac Quinn 
Roush Performance has just announced its take on the 2024 Ford F-150, and it looks nothing short of outstanding. Just like in previous years, the company hasn’t pulled any punches when putting together this fantastic truck, and it’s ready to take on any obstacles customers might throw at it while looking fantastic doing so and fusing performance and iconic styling to create a beast of a pickup truck while maintaining OEM safety standards.
2024 Roush F-150: Details
Roush has outfitted the Ford F-150‘s exterior with some serious off-road and performance-focused upgrades, including airflow improvements from the high-flow Roush grille and functional heat extractors on the hood. The truck also has an integrated amber LED light bar in the front bumper and Diode Dynamics flood lights in the rear. Wide-painted fender flares give the vehicle additional clearance while offering a more aggressive stance that looks fantastic. Finally, there is an option for customers to equip Roush pillar lights by Diode Dynamics, which can provide more confidence off-road when the sun goes down, which does happen, especially if you or someone wheeling with you comes across some challenging terrain.
Of course, a Roush Performance modified 2024 Ford F-150 wouldn’t be complete with modifications to the vehicle’s suspension. The company now offers a 2-inch level to the truck, which also features custom-tuned spring and shock rates to enhance off-road capability without sacrificing on-road comfort. Shielding the suspension is a set of 33-inch General Tire A/TX All-Terrain tires wrapped around satin black 20-inch Roush Off-Road Wheels. Roush’s signature Active Exhaust System, paired with laser-etched stainless steel dual exhaust tips on the STX and XLT models, is also part of the package. So, there are no additional fees for epic exhaust to accompany your exceptional pickup.
Finally, the designers at Roush adorned the inside of the Ford F-150 with carbon-fiber accents on the steering wheel, dash, and door panels to give the vehicle an elevated appearance. There is also a branded overhead switch panel that controls auxiliary lighting, active exhaust, and other prewired switches that can be tapped when installing dditional accessories. The inside is also adorned with signature Roush branding to ensure you and your passengers don’t forget that this isn’t just any F-150.
The 2024 Roush F-150 can be built on STX, XLT, or Lariat trim levels. Exterior color options are scaled by trim, with the choice of six colors on the STX, seven on the XLT with the addition of Antimatter Blue, and eight on the Lariat with the option for Star White. The build starts at $25,150 above the original vehicle’s purchase price but can go up depending on the options added later. Each truck is backed by a 3-year/36,000-mile warranty. Interested parties can get more information through the Roush Performance website.
