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Roush Has Added New Options For Further Customization

2023 Roush F-150

Roush Performance has just unveiled its 2023 F-150, which fuses rugged refinement and absolute capability. The 2023 Roush F-150 is a beautiful marriage of raw power and rugged refinement, bringing iconic Roush styling elements and performance enhancements to an already fantastic vehicle. Examples include the high-flow front grille with integrated lighting, the Roush exhaust system, and the all-new ultra-capable Roush performance coilover suspension system. But, while those are all reasons to get excited, Roush is also adding new options for further customization to the Ford F-150.

2023 Roush F-150: Details

The 2023 Roush F-150 is available on the 302A XLT or 502A Lariat Ford F-150 chassis. 11 striking exterior color options will be available, including the all-new Avalanche Grey, Area 51 Blue, and Hot Pepper Red Metallic. Clearance lighting has been added to the upper portion of the grille for increased visibility. Meanwhile, the hood of the truck gets a boost with Roush’s functional heat-extraction vents, also finished in satin black. The truck has received unique styling on the sides, with Roush fender badging and functional fender vents in the factory locations to maintain the iconic body lines of the F-150.

2023 Roush F-150 Interior

Off-road capability is significantly improved with the help of a custom Roush performance coilover suspension system that levels out the truck and gives it an aggressive stance. In addition, Roush’s 20-inch iridium gray wheels wrapped in 33-inch General Tire Grabber A/TX tires enhance the truck’s capability and styling. Finally, to round out the performance modifications, the Roush performance exhaust system equips the truck with a throaty growl bound to turn some heads.

Inside the cab of the 2023 Roush F-150, customers have two unique leather interior options to choose from when the Roush premium leather package is added. For those with the XLT chassis, the striking two-tone gray and black leather interior perfectly complements the factory vintage carmine accents. In addition, both options feature an embroidered Roush logo on each headrest and subtle tags on the seating, including a square “R” and an American flag. These special trucks also have Roush dash gauges, serialized dash badges, and custom Roush pedals.

There are even more options and features available for the 2023 Roush F-150, and if you’re interested in purchasing one, you can head to the Roush Performance website to build your dream truck. As for pricing, that starts at $19,000 above the base vehicle and can quickly become more as more options are chosen through the configurator.

2023 Roush F-150

Written by Zac Quinn

Zac's love for cars started at a young age, after seeing the popular Eleanor from Gone In 60 Seconds. From there, fascination and enthusiasm blossomed and to this day the Ford Mustang remains a favorite. His first job started out detailing cars, but also provided the opportunity to work on restoration including an 1968 Ford Mustang, Pontiac Firebird, and a C3 Corvette, though he left that job before further work and experience could be had. From there, he was a detailer at a car dealership before quitting that job to try and finish college.

Much of his free time while studying was spent watching YouTube videos regarding new cars, or off-roading. 4WD247 is a personal favorite channel which rekindled a dying flame in car enthusiasm, now tailored towards trucks and SUVs and the fun that can be had building up an overlanding rig, and going on adventures, though, that chapter remains unwritten for the time being.

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