The “Truck Wars” continue to be high-stakes and never-ending. For automakers General Motors, Stellantis, and Ford Motor Company, their truck profits have essentially bankrolled the billions and billions of dollars needed for electric future products. However, demand for engine-powered F-Series, Silverados, Sierras and Ram trucks continues to be as strong as ever, and as competitive as ever. So while Ram is readying its first electric pickup, and GM is prepping production of its new midsize trucks, Ford is taking this time to ready an update for its stalwart F-150 pickup truck for the 2024 model year.
Based on spy photos, the 2024 Ford F-150 will debut a nip/tuck to its front end and rear end design, as well as a new multi-function tailgate, to serve as an answer to Chevy’s Multi-Flex tailgate and Ram’s Multifunction tailgate. Earlier this year, we reported on some multi-function tailgate patent drawings from Ford Motor Company that alluded to a three door system for Ford’s flagship vehicle, something never seen before.
According to those drawings, the three door system will still allow for the ability to drop your tailgate down per usual, but also allow for seemingly quicker, closer and easier access to your truck bed. The famous “man step” as seen on your current generation F-150 is still integrated but there will be a second step situated on the load sill behind the gate for added support.
While we’ve seen all kinds of tailgate configurations across every truck manufacturer, Ford – a sales leader with the F-150 being the best selling half-ton truck in America – has seemingly taken its time to really study and focus on what truck owners want. Some might say the blue oval company has lagged in this department but you could argue it is to the consumers benefit.
We are expecting an official reveal of the revised gas-powered 2024 Ford F-150 this summer.