Lucas Bell 
It is safe to say that the public’s interest for the 2021 Ford Bronco blew up on the night of the SUV’s launch on July 13. So many people have been slapping down a $100 refundable deposit for the off-roading 4×4 that Ford is projecting some buyers won’t be getting their reserved SUV until some point in 2022. Thanks to the team over at the Bronco6G forum, we now have an idea just how many potential buyers Ford is dealing with.
Forum administrators reported yesterday that Ford has received somewhere in the neighborhood of 230,000 reservations for the Bronco in a little over two weeks, according to one of their sources. That is a tremendous amount of people, and may explain where that 2022 delivery date is coming from. While Ford has yet to put out an official statement about the Bronco or Bronco Sport reservation figures, there is some precedent for this from another anticipated launch.
Following the unforgettable Cybertruck launch back in November, Tesla CEO Elon Musk went to Twitter to suggest the company had received 250,000 reservations for the Mars Mobile in a similar timeframe. Tesla also required a $100 payment for a reservation slot, a successful tactic that Ford may have borrowed from the EV manufacturer. The figure seems like a small enough amount of money that some people are willing to throw the cash down just to get in on the action online.
As a result of this, not all of the 230,000 reservations for the Ford Bronco will turn into actual orders, but the figure still speaks to the SUV’s popularity nonetheless. Not that any of us should be surprised, considering the years of anticipation and preparation involved with the 2021 Ford Bronco. Jeep just might have a real fight on their hands yet, and its new 4×4 rival isn’t even on dealer floors.
