While there is no denying that 2020 has been hard on the auto industry, Ford has had a few bright moments their new lineup additions. The Ford Bronco and Bronco Sport arrived with a level of excitement we’ve yet to see for SUVs, while the 14th-gen Ford F-150 arrived as the most technologically advanced example yet. The automaker is giving buyers products worth getting excited over, but you’re going to have to pay up. According to a report from the team at CarsDirect, the Blue Oval plans to raise the price of both the 2021 Ford Bronco Sport and Ford F-150 models.
According to the report, every 2021 Ford Bronco Sport model will see its MSRP increase by $160 as of December 23. This isn’t exactly a huge chunk of change, representing an adjustment of less than one percent of the original $28,155 MSRP. Buyers likely won’t feel the pain of this price change at all when it comes to the baby Bronco, but things are a bit more intense when it comes to the F-150.
Ford doesn’t have plans to outright increase the MSRP of the new pickup, but rather they will be increasing the price of a particularly popular option: the Max Trailer Tow Package. This option is the only way to match the pickup’s best in class tow rating, and brings upgrades such as a Class IV hitch receiver, a 36-gallon fuel tank, an integrated trailer brake controller as well as Ford’s Pro Trailer Backup Assist technology. Prices currently range between $1,235 to $1,750 depending on your preferred trim level. Ford plans to raise this by $645 across the board, which is a price increase of nearly 50 percent on popular trims such as the XLT.
The 2021 Ford F-150 and the 2021 Ford Bronco Sport aren’t the only products built by the Blue Oval that will see a price hike either. According to the report, notices were also sent out to Lincoln dealers with information regarding price changes for the Corsair and Aviator models. The Corsair will see a price hike of $160 across all trim levels, whereas the Aviator sees an increase of $170 on all trims above the base model. The move is being described by the automaker as a necessary action to keep Ford and Lincoln products competitive in the segment.
If you are currently shopping for either a 2021 Ford F-150 or a 2021 Ford Bronco Sport, expect it to be slightly more expensive than the prices you’ve already seen. While that isn’t something anyone like to hear, the changes aren’t that dramatic. That said, it is always frustrating to watch automakers continue to crank the prices up on their products year after year.