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A “White Space” Vehicle Was Teased For 2021 On Friday’s BofA Fireside Chat

Ford Maverick OTX Timberline FX4
Ford Maverick teaser

This week has been special. And not just because Ford officially revealed the 2021 Bronco 2-Door, 4-Door and Bronco Sport after months of leaks and revelations. It’s also because it’s been a week full of various future product tips from every Detroit Three automaker. Over at FCA, we’ve got the Jeep Wrangler 392 and 4xe, while General Motors confirmed a Chevrolet Silverado EV in its annual sustainability report. Then, as if Ford didn’t seem busy enough, they tease a “white space” vehicle for 2021 during a fireside chat with Bank of America. “White Space” could mean a lot. But for those paying attention, all signs are pointing to the Ford Maverick small pickup truck.

Here’s why: there are currently zero pickup truck offerings below the midsize pickup segment. Which, by the way, is a relative term. Today’s Ford Ranger and Chevrolet Colorado are proportionally very similar to what America considered to be a full-size truck just 15-20 years ago, and you can just look at their dimensions if you want to investigate on your own time.

2021 Ford Maverick Teaser
Ford highlights its incoming new products for its Hermosillo and Michigan Assembly plants. The Maverick will likely be built alongside the Bronco Sport in Mexico. The Bronco and Ranger are in Michigan.

Just as well, today’s half-ton trucks like the F-150 and Ram 1500 are proportionate to 3/4-ton and full-ton trucks of the same time period. In short, the pickup truck market has escalated dramatically in terms of both size, and price. There seems to be nothing like the Ranger of yore. Nor an S10 or GMC Sonoma. Nor Dodge Dakota.

What this ultimately means is that there’s a “white space” segment below the midsize market. There’s a vacuum there. And the Ford Maverick, which has been all-but-confirmed at this point thanks to spy photos, patent drawings, and trademark filings, will likely be first to reclaim this vacated territory. A Ram 700 could be next.

Early reports of the 2021 Ford Maverick imply that it will utilize the Ford C2 platform. This flexible architecture is also used in everything from the current Ford Focus sold in Europe, to the all-new Ford Escape, and even the first-ever Bronco Sport. This unibody architecture isn’t exactly the true-truck pedigree that many of us remember. But if this means the return of a little honest truck, it’s going to be hard to deny.

The Maverick could resemble the Bronco Sport in proportions.

Written by Manoli Katakis

Muscle Cars & Trucks was founded by Manoli Katakis - an automotive media veteran that has been covering the latest car news since 2009. His journalism has uncovered dozens of major product changes, updates, plans, and cancellations long before automakers were ready to make things official.

Some highlights over the years of his reporting include the uncovering of the Zora trademark before anybody else reported on the coming of a mid-engine Corvette, as well as the dead-accurate reporting of the coming of the Chevrolet Colorado ZR2, two years before it hit the market, and even before the debut of the concept vehicle. This type of reporting has immediately continued here, with reports of the original seventh-generation Camaro plans being shelved, as well as what's in store for the Chevrolet Silverado.

Some of his work can be found on massive automotive media outlets, such as Motor1. He also has been a guest on the 910AM Radio Station with Detroit News auto critic Henry Payne, as well as the enthusiast-oriented Camaro Show podcast.

Over the years, Manoli has interviewed various automotive industry titans, leaders, and people that make things happen otherwise. These include figureheads such as GM CEO Mary Barra, GM President Mark Reuss, automotive aftermarket icon Ken Lingenfelter, Dodge firebrand Tim Kuniskis, along with various chief engineers of vehicles such as the Ford F-150 & Mustang, Chevrolet Camaro & Corvette, and many more.

At MC&T, Manoli is taking his journalism expertise, deeply planted sources, driving abilities, and automotive industry knowledge to new levels, covering more vehicles and brands than ever before. This is the place where you will continue to read groundbreaking stories about American performance vehicles, pickup trucks, and sport utility vehicles. Here is where you’ll also read insights and quotes from various automotive subject matter experts on the latest relevant products, as well as some of the latest official news from their manufacturers.

Fun facts: he also once beat Corvette Racing driver Tommy Milner in an autocross with a Chevrolet Bolt EV. The biggest vehicle he’s ever driven is a John Deere mining truck. Besides a go-kart, the smallest vehicle he’s driven has been a Hyundai i10. He’s also spent time in the cockpit of various American performance vehicle icons, including the fifth-generation Chevrolet Camaro Z/28, Dodge Challenger Demon, and Ford Mustang GT350R. He has reviewed dozens of trucks, SUVs, and performance vehicles over the years.

One of his favorite new vehicles on the market today happens to be the Chevrolet Colorado ZR2 Bison. He is also a card carrying member of the Sports Car Club of America, and regularly participates in Detroit Region autocross events.

2021 Ford Bronco Black Diamond


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