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2022 FORD MAVERICK MEASURING SESSION HOSTED BY SEMA NEXT WEEK

The Event Takes Place August 9-12

2022 Ford Maverick
Image via Ford

As Ford gears up to release the 2022 Maverick, so is the aftermarket. To get third parties up to speed, the Specialty Equipment Market Association (SEMA) will be hosting a measuring session from August 9-12 for the intent of developing 2022 Ford Maverick accessories and other upgrades.

SEMA will have two versions of the 2022 Ford Maverick on site at its Diamond Beach, California Garage for one of its signature measuring sessions. The event is by appointment only, and time limits are placed on attendees so as to cycle through more aftermarket companies.

SEMA measuring sessions allow aftermarket suppliers and manufacturers a hands-on first look at the trucks before they hit the market. This gives them time to develop parts so that when the trucks hit the market in the fall of 2021, consumers can begin modifying their trucks how they like and making them more and more their own.

2022 Ford Maverick EcoBoost Hybrid Lariat XL XLT AWD Pickup Truck
Image via Ford

2022 Ford Maverick Measuring Session

The two Ford Maverick pickup trucks SEMA will have available for measuring vary, each with entirely different trim and equipment. The first will be a Ford Maverick XLT with the 2.5L hybrid four-cylinder base engine, mated to the CVT sending power through the front wheels. The other model on site will be a Ford Maverick Lariat with the optional 2.0L EcoBoost and 8 speed automatic, along with the FX4 Package and all-wheel-drive.

2022 Ford Maverick Hybrid Engine Bay Electric Motor
Image via Ford.

Buy Less Truck to Buy More Parts

The Maverick, which starts at $19,995, was debut by the automaker earlier this summer to much fanfare due in part to its bonkers low entry price (although that’s likely to eventually change) and standard hybrid option. That price point is key for the aftermarket, because the less you spend on a vehicle out the door means that more money could potentially be spent on said vehicle down the road. After all, the automotive aftermarket at large isn’t expected to generate $527 billion USD in revenue by 2027 because customers are scaling back their personalization purchases.

It’ll be fun to see how the aftermarket community takes to the newest member of the Ford Truck line-up, but if SEMA’s backing it, it’s safe to say we’ll see some fun builds, both on and off road, in the future. It’s only a matter of time until you see a 2022 Ford Maverick rolling around on 35-inch tires, so Rough Country and Superlift better be ready.

2022 Ford Maverick Hybrid Interior
Image via Ford

Written by Kyle D

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