The Speciality Equipment Marketing Association has announced a five-year vision to expand the SEMA Show into an “all-city” experience. Officially called SEMA Week, the expansion’s goal is to create the most passionate and exciting automotive event in the world. The event will kick off in 2023 with new concepts, activities, and events introduced over a five-year roll-out period.
Don’t worry; the SEMA Show isn’t going away, as it will remain a trade-only event Tuesday through Friday. In this case, October 31 through November 3, 2023. On Friday, the final day of the show, a limited number of enthusiasts will be able to attend the SEMA Show through the Friday Experience program, which launched at the 2021 SEMA Show. Beginning on Friday evening, the event will take over the Las Vegas Festival Grounds through Saturday night with an all-new SEMAfest.
For 2023, SEMAfest will take place at the Las Vegas Festival Grounds and be open to everyone, bringing together automotive enthusiasts with the aftermarket industry in a high-octane and immersive festival-like celebration of car culture. SEMAfest will feature top music and entertainment, a car show and cruise, VIP experiences, craft food, automotive celebrities, and motorsports. In addition, it will run alongside the popular SEMA Ignited Cruise and SEMA Show after-party, which will draw in thousands of enthusiasts on Friday night.
SEMA Week is also scheduled to include a SEMA Auction featuring some of the best builds from SEMA and many more amazing vehicles to headline the festivities. SEMA will continue to expand and refine SEMA over the next five years, rolling out new events and activities throughout the city of Las Vegas. The evolution of SEMA preserves the trade aspects of the industry and business components of the SEMA Show while enabling enthusiasts from all over to join in the festivities and enjoy car culture-focused events through the SEMA experience. There will be additional details regarding the 2023 SEMA Show, SEMA Week, and the SEMAfest over the coming months.