Jeep Wrangler Has A Strong Head Start On The Massively Hyped Ford SUV, While Chevrolet Shrugs

Ford Bronco
Image Via Ford.

The 2021 Ford Bronco will be officially shown during the “Spring of 2020,” which we believe will be just in time for the Detroit Auto Show, now happening in early June, just after the Detroit Belle Isle Grand Prix. The 4×4 off-road oriented American SUV is expected to be a fierce competitor to anything that could be considered its rival, such as the Jeep Wrangler and Toyota 4Runner. Tangentially, the Chevrolet Colorado ZR2 pickup truck could deal with new Bronco cross-shopping, as well.

So we asked folks from FCA and GM how they feel about the inbound Ford Bronco. At least outwardly, nobody seems to mind.

“We’re always in tune with the industry with what’s going on with other OEMs and what suppliers and customers are doing, but our focus is Wrangler and optimizing that… we’re not in a place where we’re reacting to others,” said Kim Mathers, head of Mopar performance and accessories, during a 2019 SEMA backgrounder event, pertaining to the various functions and accessories the Ford Bronco is expected to have.

Ford Bronco

“If we’re doing our job right, it doesn’t matter what the others do,” she continued.

To the credit of Mopar, Over 90 percent of Jeep Wrangler SUVs have at least one Mopar accessory, while the Gladiator has more than $1,000 in accessories per vehicle, and trends above even the mighty JL Wrangler when it comes to customer personalization.

Crosstown rivals from Chevrolet are also observing, but not outwardly alarmed.

“I guess when (the Bronco) gets here, we’ll evaluate what that means,” said Chevrolet Silverado marketing manager Hugh Milne on the SEMA Show floor.

Ford Bronco Patents

While the Colorado ZR2 stands as one of the most capable off-road vehicles on the market today, General Motors will continue to avoid offering a mid-size off-road SUV, as most recently such a vehicle was axed during the company’s latest restructuring shakeup a year ago, which we originally reported on.

While the new Bronco was not at the SEMA Show, Ford Performance announced that it will enter the Baja 1000 desert off-road race with the Bronco R prototype racer with a production architecture and production-based EcoBoost engine. Outwardly, the race truck’s sheetmetal hints at what’s to come. Watch this space for more Bronco news as it happens, because it’s definitely not stopping anytime soon.

2021 Ford Bronco R

Written by Manoli Katakis

Muscle Cars & Trucks was founded by Manoli Katakis - an automotive media veteran that has been covering the latest car news since 2009. His journalism has uncovered dozens of major product changes, updates, plans, and cancellations long before automakers were ready to make things official.

Some highlights over the years of his reporting include the uncovering of the Zora trademark before anybody else reported on the coming of a mid-engine Corvette, as well as the dead-accurate reporting of the coming of the Chevrolet Colorado ZR2, two years before it hit the market, and even before the debut of the concept vehicle. This type of reporting has immediately continued here, with reports of the original seventh-generation Camaro plans being shelved, as well as what's in store for the Chevrolet Silverado.

Some of his work can be found on massive automotive media outlets, such as Motor1. He also has been a guest on the 910AM Radio Station with Detroit News auto critic Henry Payne, as well as the enthusiast-oriented Camaro Show podcast.

Over the years, Manoli has interviewed various automotive industry titans, leaders, and people that make things happen otherwise. These include figureheads such as GM CEO Mary Barra, GM President Mark Reuss, automotive aftermarket icon Ken Lingenfelter, Dodge firebrand Tim Kuniskis, along with various chief engineers of vehicles such as the Ford F-150 & Mustang, Chevrolet Camaro & Corvette, and many more.

At MC&T, Manoli is taking his journalism expertise, deeply planted sources, driving abilities, and automotive industry knowledge to new levels, covering more vehicles and brands than ever before. This is the place where you will continue to read groundbreaking stories about American performance vehicles, pickup trucks, and sport utility vehicles. Here is where you’ll also read insights and quotes from various automotive subject matter experts on the latest relevant products, as well as some of the latest official news from their manufacturers.

Fun facts: he also once beat Corvette Racing driver Tommy Milner in an autocross with a Chevrolet Bolt EV. The biggest vehicle he’s ever driven is a John Deere mining truck. Besides a go-kart, the smallest vehicle he’s driven has been a Hyundai i10. He’s also spent time in the cockpit of various American performance vehicle icons, including the fifth-generation Chevrolet Camaro Z/28, Dodge Challenger Demon, and Ford Mustang GT350R. He has reviewed dozens of trucks, SUVs, and performance vehicles over the years.

One of his favorite new vehicles on the market today happens to be the Chevrolet Colorado ZR2 Bison. He is also a card carrying member of the Sports Car Club of America, and regularly participates in Detroit Region autocross events.

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